When business owners are able to strike an interview with a media outlet, it is usually an exciting venture that promises a great deal of much-needed publicity. However, not all media interviews go as smoothly as we all want.
There comes a point in most people's lives when they consider pulling a PR stunt. This is an old tactic that has been used for years by companies in order to get attention. They are called "stunts" because they are bold moves that typically also have some type of risk associated with them.
There are so many different tips out there when it comes to handling the media. From advice on the best way to create a contact list to writing tips for crafting a press release, there is no end to the different media-handling tactics out there.
Many companies reach a point in their lives where it is time to reposition their brand identity. Sometimes a certain brand identity just isn't achieving the desired results. All brands needs to adapt to the market around them and evolve according to the market.
Having a strong brand identity is an important part of running your own company. However, there may be times when you decide to reposition that brand and the image that you are portraying to the public.
If you have recently launched a new company, chances are you're going to want to start getting some media attention right away. Forbes, Fortune, The Wall Street Journal -- you want coverage in all the most prestigious media outlets.
"Fantastic Four" finally hit theaters last Friday. When the movie opened, it was instantly met with poor reviews. The opening weekend wasn't much better, as the film performed horribly at the box office overall.
Ever since social media first started taking over the Internet, marketing and PR pros have found ways to utilize these sites to their advantage. If you want to launch a successful marketing campaign, then having a strong social media campaign is an important part of this effort.
Last week social media fans saw a new feud erupt between two of the biggest female artists in the entertainment business. While the feud was short-lived and didn't involve any catfights or hair pulling, it actually did a great deal for both women's brand images and their social media personas.
In today's digital age, public relations is about more than getting attention in the media. You also need to make sure that your company is staying relevant. This can be difficult for companies in virtually any industry.
Whether you are baffled by the former reality star's foray into the world of politics or already supporting a "Trump 2016" bumper sticker on your car, there is no arguing that the country cannot stop talking about Donald Trump's presidential campaign.
Today, the company Netflix is one of the largest and most successful corporations of its kind. This online video streaming service connects millions of individuals with the television and movie content they are looking for with affordable monthly plans.