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Media Relations

How to Deal With Travel Writers, Part 2: What Writers Want From PR People

Mark Chesnut | Posted 12.18.2014 | Business
Mark Chesnut

A big part of securing ongoing coverage is about relationships. Journalists and travel writers need to know who you are, and you need to know who they are. If you have a personal connection, that's a great way to cement your brand further in their minds.

How to Deal with Travel Writers, Part 1: Bloggers vs. Journalists

Mark Chesnut | Posted 12.16.2014 | Business
Mark Chesnut

The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations and media relations experts in the travel industry deal with them?

New Trend: Be Invisible Online

John P. David | Posted 11.11.2014 | Technology
John P. David

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible.

Social Sharing Feeds Our Appetite for News

John P. David | Posted 11.03.2014 | Media
John P. David

If you have ever posted a news link to Facebook, Twitter or Instagram, then you have participated in the social sharing ecosystem which is overtaking traditional channels as the most powerful way to distribute information.

4 Marketing Tips From Successful Attorneys

John P. David | Posted 10.28.2014 | Miami
John P. David

I have worked with law firms and their marketing teams for decades, and while I'm confident about what traditional public relations tactics work well, I set out to ask some attorneys in Florida about their best marketing initiatives.

The 1 Vital Skill You Need to Command Respect Like Beyoncé: Without Sequins and a Pro Styling Team

Susan Harrow | Posted 10.21.2014 | Business
Susan Harrow

Capturing someone's attention and getting them to do exactly what you want isn't about being the loudest or shiniest one in the room. It's about saying precisely what needs to be said, and not one word more. It's about calculated brevity. And if you study today's top celebrities, you'll see: it's an art form.

Changing the PR Channel

John P. David | Posted 10.04.2014 | Business
John P. David

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ...

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 09.28.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 09.28.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

Storytelling Returns to Marketing

John P. David | Posted 09.20.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

If I Were LeBron's PR Guy...

John P. David | Posted 09.08.2014 | Sports
John P. David

I don't know where James will play next season, but his current free agency offers an opportunity to make some amends to Cleveland fans, even if he decides to play elsewhere.

Disruptive Technology Merits Disruptive PR

John P. David | Posted 08.31.2014 | Media
John P. David

One of the big stories of the summer is the rise of ridesharing services. You may have heard of the major players (companies Uber and Lyft) or seen ...

U.S. Soccer's No-Win Scenario

John P. David | Posted 08.12.2014 | Sports
John P. David

How can you expect us to get on board with the USMNT when the coach doesn't even believe in them? If I had a chance to counsel Klinsmann on public relations for his team, I could limit it to three words: "Know your audience."

A Tale of Two Leagues: Don't Run from the Story, Own It

Jim Goldman | Posted 07.13.2014 | Sports
Jim Goldman

In one corner, the NBA, still reeling from the abhorrent, ugly comments from one of its owners -- a controversy of the highest order. In another corner, the National Football League, and the draft of its first openly gay player.

Sometimes You Have to Dig in and Play Rough

John P. David | Posted 04.23.2014 | Miami
John P. David

One doesn't typically equate Miami with prehistoric ruins, but today the city has a bona fide archaeological controversy on its hands. And while my knowledge of antiquities is best measured by how many times I have seen Raiders of the Lost Ark, I do know a good PR mess when I see one.

Online Image Repair: From 'Do Nothing' to 'Black Ops'

John P. David | Posted 04.08.2014 | Business
John P. David

Restaurants get bad reviews, businesses get slammed for poor customer service, and some people have Internet skeletons which inconveniently appear in search engine results. What does one do if this happens? The spectrum of solutions runs wide from "let it ride" to engaging in black ops activities.

Navigating the Waters of Bad Press

Gabrey Means | Posted 04.08.2014 | Small Business
Gabrey Means

Whether it's discontinuing their favorite product, having an ad campaign they find annoying or being in a line of business they don't support, there won't be an answer that satisfies them.

What Does the Source Say?

John P. David | Posted 03.17.2014 | Media
John P. David

If you are ever in a situation where you want to share sensitive information with a journalist, the most important rule (after calling a PR person to help you) is to set very clear ground rules about attribution before the conversation starts.

Is Print Really Dead?

John P. David | Posted 02.11.2014 | Media
John P. David

The print media conundrum remains. Some publications continue to survive, while a few thrive.

Person of the Year?

John P. David | Posted 02.01.2014 | Media
John P. David

Is any single person synonymous with Washington dysfunction and deserving of Person of the Year? Given a lack of leadership, perhaps "Nobody" is the best vote to represent Washington gridlock.

The Value of a Full Spectrum View

Mark R. Kennedy | Posted 11.20.2013 | Politics
Mark R. Kennedy

"It doesn't matter what I think. It matters what the market thinks." Whether you are a financier, a retailer, an entertainer, or a political manager, this simple rule applies.

Football's Summer Crime Spree

John P. David | Posted 10.02.2013 | Sports
John P. David

Apologist-sounding answers aside, I think the NFL and big-time college football need to address this image issue sooner than later. Reputations and ticket sales are at stake.

You Can't Be a Racist TV Chef, Ya'll!

John P. David | Posted 08.26.2013 | Media
John P. David

I have written about celebrity falls from grace in the past, and my typical refrain is that in America anyone can make a comeback. But I think this one's an anomaly. In this case, Deen's got her rear-end in the deep fryer with little hope of coming out crispy and delicious.

5 Top Benefits Your Company Will Gain With PR

Zach Cutler | Posted 02.20.2013 | Small Business
Zach Cutler

Running a business involves putting out a great product or service -- but many products and services may not succeed due to a lack of infrastructure, planning and attention paid to the minutiae of day-to-day operations.

The Top 10 PR Blunders Of 2011

Rich Robinson | Posted 02.21.2012 | Media
Rich Robinson

Some blunders are unavoidable; often they are self-inflicted. One thing's for certain: 2011 provided some stunning examples of public relations disasters.