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Media Relations

5 New PR Tools That Crush It

Reid Wegley | Posted 06.04.2015 | Small Business
Reid Wegley

Since the majority of us don't have time for the evaluation piece of the puzzle, I've saved you the trouble of sorting through which PR tools you should skip and which one's you should add to your arsenal immediately.

Cal State Fullerton Student Newspaper Calls Out School Officials for Media Silence, Stonewalling & Rudeness

Dan Reimold | Posted 06.24.2015 | College
Dan Reimold

The main image accompanying a new editorial in The Daily Titan at California State University, Fullerton depicts a massive, seemingly impenetrable red brick wall with the words "CSUF ADMINISTRATION" scrawled across it.

The Pursuit of Patience

Gillian Small | Posted 05.26.2015 | Small Business
Gillian Small

This week I celebrate the six-month anniversary of my small PR business and I can't help but reflect on the main goal that I set for myself just 26 short weeks ago.

Tumblr CEO Gets Squawk'd

Reid Wegley | Posted 05.16.2015 | Technology
Reid Wegley

All media interviews are potential pitfalls, even the low hanging fruit. Do your client's a favor, and rather than bask in the glow of gaining an interview, investigate that interview.

Communication Matters: Getting Your Message Out

Lonnie A. Powers | Posted 04.12.2015 | Impact
Lonnie A. Powers

We are using three approaches to communications in order to broaden our impact. These approaches apply to foundations and nonprofits alike. The first is to communicate proactively with the media to educate the public.

How to Measure the Value of Media Coverage

Mark Chesnut | Posted 03.02.2015 | Business
Mark Chesnut

The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations and media relations experts in the travel industry deal with them?

5 Tips for Using PR to Grow Your Business

Miranda Marquit | Posted 02.26.2015 | Small Business
Miranda Marquit

If you are a small business that is weighing the advantages of advertising versus public relations, there are some compelling reasons for making PR a cornerstone of your organization's strategy of growth. This might even include shifting some of your advertising resources to your PR efforts.

How to Deal with Travel Writers, Part 3: How to Plan the Perfect Press Trip

Mark Chesnut | Posted 02.19.2015 | Business
Mark Chesnut

Let's take a look at what travel writers need to make press trips productive, and what public relations people can do to make the most of press trips for their organizations.

How to Deal With Travel Writers, Part 2: What Writers Want From PR People

Mark Chesnut | Posted 02.17.2015 | Business
Mark Chesnut

A big part of securing ongoing coverage is about relationships. Journalists and travel writers need to know who you are, and you need to know who they are. If you have a personal connection, that's a great way to cement your brand further in their minds.

How to Deal with Travel Writers, Part 1: Bloggers vs. Journalists

Mark Chesnut | Posted 02.12.2015 | Business
Mark Chesnut

The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations and media relations experts in the travel industry deal with them?

New Trend: Be Invisible Online

John P. David | Posted 11.11.2014 | Technology
John P. David

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible.

Social Sharing Feeds Our Appetite for News

John P. David | Posted 11.03.2014 | Media
John P. David

If you have ever posted a news link to Facebook, Twitter or Instagram, then you have participated in the social sharing ecosystem which is overtaking traditional channels as the most powerful way to distribute information.

4 Marketing Tips From Successful Attorneys

John P. David | Posted 10.28.2014 | Miami
John P. David

I have worked with law firms and their marketing teams for decades, and while I'm confident about what traditional public relations tactics work well, I set out to ask some attorneys in Florida about their best marketing initiatives.

The 1 Vital Skill You Need to Command Respect Like Beyoncé: Without Sequins and a Pro Styling Team

Susan Harrow | Posted 10.21.2014 | Business
Susan Harrow

Capturing someone's attention and getting them to do exactly what you want isn't about being the loudest or shiniest one in the room. It's about saying precisely what needs to be said, and not one word more. It's about calculated brevity. And if you study today's top celebrities, you'll see: it's an art form.

Changing the PR Channel

John P. David | Posted 10.04.2014 | Business
John P. David

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ...

How to Stop Pissing Off Reporters: VentureBeat Edition

Maggie Quale | Posted 09.28.2014 | Media
Maggie Quale

If you don't have the opportunity or bandwidth to write, request to sit down with a journalist -- completely independent of any other agenda. Ask them what their day is like, what their job entails, what makes a good story for them and so on.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 09.28.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.

Storytelling Returns to Marketing

John P. David | Posted 09.20.2014 | Media
John P. David

With the continued fragmentation of media, we need to return to telling stories because it sets our message apart and helps our meaning ring clear amid the noise in the marketplace of attention.

If I Were LeBron's PR Guy...

John P. David | Posted 09.08.2014 | Sports
John P. David

I don't know where James will play next season, but his current free agency offers an opportunity to make some amends to Cleveland fans, even if he decides to play elsewhere.

Disruptive Technology Merits Disruptive PR

John P. David | Posted 08.31.2014 | Media
John P. David

One of the big stories of the summer is the rise of ridesharing services. You may have heard of the major players (companies Uber and Lyft) or seen ...

U.S. Soccer's No-Win Scenario

John P. David | Posted 08.12.2014 | Sports
John P. David

How can you expect us to get on board with the USMNT when the coach doesn't even believe in them? If I had a chance to counsel Klinsmann on public relations for his team, I could limit it to three words: "Know your audience."

A Tale of Two Leagues: Don't Run from the Story, Own It

Jim Goldman | Posted 07.13.2014 | Sports
Jim Goldman

In one corner, the NBA, still reeling from the abhorrent, ugly comments from one of its owners -- a controversy of the highest order. In another corner, the National Football League, and the draft of its first openly gay player.

Sometimes You Have to Dig in and Play Rough

John P. David | Posted 04.23.2014 | Miami
John P. David

One doesn't typically equate Miami with prehistoric ruins, but today the city has a bona fide archaeological controversy on its hands. And while my knowledge of antiquities is best measured by how many times I have seen Raiders of the Lost Ark, I do know a good PR mess when I see one.

Online Image Repair: From 'Do Nothing' to 'Black Ops'

John P. David | Posted 04.08.2014 | Business
John P. David

Restaurants get bad reviews, businesses get slammed for poor customer service, and some people have Internet skeletons which inconveniently appear in search engine results. What does one do if this happens? The spectrum of solutions runs wide from "let it ride" to engaging in black ops activities.

Navigating the Waters of Bad Press

Gabrey Means | Posted 04.08.2014 | Small Business
Gabrey Means

Whether it's discontinuing their favorite product, having an ad campaign they find annoying or being in a line of business they don't support, there won't be an answer that satisfies them.