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Media Spending

Accountability and a New Vision for the Upfront. Part 3 of Jack Myers' 2003 Vision for the Future of Media and Advertising

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

Business, especially the media business, is not simple. Incompetence can no longer be tolerated. To the smart go the spoils.

Is There a Future for Newspapers?

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

But newspapers have valuable assets that could enable them to recapture their local market dominance, if they act quickly and definitely.

Network TV 2008/2009 Upfront Pricing Report

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

Television networks' strong Upfront performance reinforces advertisers' continuing dependence on and confidence in the television medium even in the face of dramatic 21% year-to-year primetime audience erosion.