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Media Training

How to Avoid Getting Blindsided in a Media interview

Bob Berkowitz | Posted 01.01.2017 | Business
Bob Berkowitz

Never go into a media interview without doing your homework. You should be clear about who the interviewer is and where he or she is coming from.

Was a Famous Executive the Victim of Bad Media Training?

Bob Berkowitz | Posted 12.21.2016 | Business
Bob Berkowitz

Not that long ago, I was watching a CEO of a major retail chain being interviewed by Jim Cramer on CNBC. Every time the guest answered a question, he ...

5 Reasons Why You Need to Get Media Training

Catriona Pollard | Posted 06.27.2015 | Business
Catriona Pollard

If you want to get more media coverage it's essential you're seen and heard in the media on a regular basis.

How You Can Harness the Exodus and Easter Spirit of Awakening to Face Down Your Fear of Failure

Macky Alston | Posted 06.02.2015 | Religion
Macky Alston

Moses and the Israelites suffered through the wilderness for 40 years. All that time, they could never be certain where their journey would end, whether or not God would make good on God's promise of liberation.

Making Multimedia Experts out of Web-Deprived Prisoners

David Tereshchuk | Posted 03.19.2015 | Technology
David Tereshchuk

The movie that struck me most this year was The Last Mile, a film that centers on the Internet - or to be precisely accurate ... an attention-grabbing total lack of it.

Tumblr CEO Gets Squawk'd

Reid Wegley | Posted 05.16.2015 | Technology
Reid Wegley

All media interviews are potential pitfalls, even the low hanging fruit. Do your client's a favor, and rather than bask in the glow of gaining an interview, investigate that interview.

The Horrible Awkwardness and Angst of Being a Beginner: In Aikido or at Anything

Susan Harrow | Posted 10.28.2014 | Impact
Susan Harrow

It's not easy being bad at something. But it's how we all start. And sometimes the awkwardness and ineptitude doesn't dissipate for quite a while. Beginnings can be awkward, uncomfortable, frustrating and fearful.

The 1 Vital Skill You Need to Command Respect Like Beyoncé: Without Sequins and a Pro Styling Team

Susan Harrow | Posted 10.21.2014 | Business
Susan Harrow

Capturing someone's attention and getting them to do exactly what you want isn't about being the loudest or shiniest one in the room. It's about saying precisely what needs to be said, and not one word more. It's about calculated brevity. And if you study today's top celebrities, you'll see: it's an art form.

Is This On the Record? Women Take Charge of Media Relations

Lauren Brown Jarvis | Posted 09.01.2013 | Impact
Lauren Brown Jarvis

Gender aside, it is not a secret communications professionals are vastly underutilized by many non-profit organizations.

Be a Thought Leader -- 9 Steps to Influence and Media Attention

Susan Harrow | Posted 06.18.2013 | Business
Susan Harrow

The point of being a thought leader isn't just to get more media appearances, more sales, more followers, or more money. It's an opportunity to make great shifts inside yourself and out in the world.

Media Training for NFL and College Football Players: Sign Us Up!

Barbara Bruno | Posted 06.14.2013 | Sports
Barbara Bruno

In the 21st century, we could all use the kind of media training provided for college football stars and NFL Draft hopefuls. Quick -- describe yourself in pithy, media-friendly sound bytes that will translate into lucrative business deals. Yeah, I couldn't do it either.

The Media Are Calling. How Will You Answer?

Bob Berkowitz | Posted 05.27.2012 | Business
Bob Berkowitz

A reporter calls you and says he or she wants to interview you for a news story. Great. Now, what do you do?

How to Avoid Foot-in-Mouth Disease

Jonathan Bernstein | Posted 05.25.2011 | Business
Jonathan Bernstein

Shoes belong on your feet, not in your mouth, so use this list to make sure you get the best possible media training.

Journos, Press Freedom Activists Decry Lebanon's Draft ICT Law

Magda Abu-Fadil | Posted 05.25.2011 | Media
Magda Abu-Fadil

Press freedom advocates fear any clampdown would put Lebanon, noted for its open cyberspace, in the same league as other Arab countries that jail and torture bloggers for their dissenting views.

Don't Tease Us, Authors

Arielle Ford | Posted 05.25.2011 | Home
Arielle Ford

Authors, please, should you be fortunate enough to land an interview on a morning talk show, your job is to sell the book. This means you need to share the juicy and fascinating details that will spur someone to get off the couch and go buy the book.

The Al Haig Communication Lesson

Bill McGowan | Posted 05.25.2011 | Politics
Bill McGowan

If you ever doubted the damage one ill-advised and poorly-executed public statement can make, just read some of Alexander Haig's recent obits. Years ...