Some people think that their thoughts and feelings are the result of something outside of them. They blame others or a situation for "making them" feel a certain way, as if the thought came from outside and got in their head. We know this isn't true.
When we increase real, pure love, we increase self worth, balance, power, and truth inside the self. When I am in that state, a natural sense of worth and authenticity returns and a deep memory that "I am love" and "I am free" emerges.