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Mega Events

Hosting the FIFA World Cup: What Brazil Can Learn From South Africa

David DiGregorio | Posted 07.05.2014 | Sports
David DiGregorio

Hosting the FIFA World Cup can be a game changer for an emerging market. However, to reap the benefits of increased awareness and positivity you need to be proactive and have a plan.

Mega sporting events: In whose interest?

Jürgen Griesbeck | Posted 03.26.2013 | Impact
Jürgen Griesbeck

Due to the global attention that mega sporting events can bring to a city or country, they are promoted as a huge opportunity for economic returns - t...