The company has created a new documentary for use in middle and high schools which promotes the McDonald's brand so aggressively, it can hardly be called "stealth" marketing. Instead, it's a veritable infomercial for the beleaguered fast food chain.
Consumers are responsible for making healthy food choices, not industry, food service establishments exclaim. But how can consumers make better choices if industry continues to fight to hide the caloric content of their food?
When families go to restaurants, movie theaters, sports arenas and supermarkets, they should have the option to eat healthier food and the calorie information they need to make informed choices between various food options.