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Mercedes Benz

Out of Our Digital Daze: Aligning Top-Down and Bottom-Up Marketing

Tom Doctoroff | Posted 11.09.2015 | Business
Tom Doctoroff

The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.

Weak Slogans Weaken Your Brand

Ira Kalb | Posted 10.04.2015 | Business
Ira Kalb

Slogans that do not help the market understand what companies do or what makes them unique are largely ineffective. Even worse, if they make hard to believe claims, they can cause prospective buyers to not trust the company. Once trust is gone, sales and profits head south.

What Is Quality Worth to You? Is Your Business a Mercedes?

Janet Odgis | Posted 09.17.2015 | Business
Janet Odgis

Imagine that your business is a car. Which model is it? Is the engine well-tuned, the driving experience comfortable, is it made as well and are the components guaranteed to last for years? Can you perform like a Mercedes?

Mercedes E400 Cabriolet Takes Dallas

Rita Cook | Posted 08.19.2015 | Travel
Rita Cook

In an ongoing quest for the ultimate luxury driving experience the 2015 Mercedes-Benz E-Class takes center stage. I had the 2015 Mercedes Benz E400 Cabriolet to play with for a week in Dallas and this one definitely exemplifies what an elegant piece of metal should look and feel like.

Switching to High Gear: India's Auto Parts Business

Gunjan Bagla | Posted 07.10.2015 | Business
Gunjan Bagla

India is an increasingly sought-after location for the supply chains of automotive giants. German carmaker BMW upped its India sourcing to 50% for the eight models that it manufactures at its plant in southern port city of Chennai.

A-Sides with Jon Chattman: Bastille Discuss Touring, a New Album, and... the New Ghostbusters?

Jon Chattman | Posted 07.08.2015 | Entertainment
Jon Chattman

Bastille are currently touring the states briefly via the Mercedes-Benz Evolution Tour before heading abroad to finish up their run. Before you check them out, here's a few things you should know about their stateside shows.

Detroit South: What the South Is (and Isn't) Doing for Auto Manufacturing

Ronnie Musgrove | Posted 06.01.2015 | Education
Ronnie Musgrove

This fall, Volvo will bring its very first facility to North America. South Carolina has become a leader in the emerging auto manufacturing economy, and they're to be lauded for their success in attracting jobs to their state, including BMW and Boeing.

Jenny Che

Here Comes A Self-Driving 18-Wheeler Truck | Jenny Che | Posted 05.22.2015 | Business

The rig can drive itself for portions of long hauls, potentially reducing the likelihood of crashes by tired drivers.

Upcoming BMW Lets You Stand Outside Car While Parking It

The Huffington Post | Jenny Che | Posted 04.20.2015 | Business

This could make life easier for anyone who can't parallel park.

Reem Acra Discusses Her Fall/Winter 2015 Collection

Darby Radcliff | Posted 05.01.2015 | Style
Darby Radcliff

The Reem Acra fall 2015 collection unveiled a world of imagination inspired by a bohemian gypsy.

Cynthia Rowley Discusses Her Fall 2015 Digital Runway Show

Darby Radcliff | Posted 05.03.2015 | Style
Darby Radcliff

With the evolving digital world, designer Cynthia Rowley decided to hold a digital fashion show, so everyone could have a front row seat at any hour, and at any place, to view her fall/winter 2015 collection.

Lubov Azria Discusses the Hervé Léger Fall 2015 Collection

Darby Radcliff | Posted 05.03.2015 | Style
Darby Radcliff

For fall 2015, Hervé Léger by Max Azria showcased a striking collection filled with luxurious couture techniques such as rich, textured jacquards, stud weavings, tridimensional glass beading, metallic hand studding, and leather appliqué that enriched each look's surface.

Mara Hoffman Discusses Her Fall/Winter 2015 Collection

Darby Radcliff | Posted 05.02.2015 | Style
Darby Radcliff

Mara Hoffman's fall 2015 collection was inspired by the motto of embracing the spirit that never breaks and fighting the good fight.

The Ultimate Shrine -- The Mercedes Benz Museum

Kalpana Sunder | Posted 12.20.2014 | Travel
Kalpana Sunder

If you are a car lover, you have to rev up your engine at the ultra-swish Mercedes Benz Museum in Stuttgart.

Of Shoes, Awards, Patrons, and Fracture Fairies

Terry Blackhawk | Posted 12.08.2014 | Detroit
Terry Blackhawk

As I go through my recuperation, I find myself collecting the stories of friends who have been beset by the evil fracture fairy. Apparently this is a not uncommon rite of passage for those of us of a certain age.

Fashion Week and the 2016 Democratic National Convention

Henry Miller | Posted 11.09.2014 | New York
Henry Miller

Mercedes-Benz Fashion Week, underway this week in New York City, underscores the potential benefits of New York's proposed hosting of the 2016 Democratic National Convention.

Start Your Marketing Strategy With One Word

Scott MacFarland | Posted 06.18.2014 | Business
Scott MacFarland

Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word.

State Debates How To Regulate Driverless Cars

AP | JUSTIN PRITCHARD | Posted 03.11.2014 | Politics

LOS ANGELES (AP) — Sooner or later, consumers will be able to buy cars that rely on computers — not the owner — to do the driving. With that in...

Mercedes-Benz Reinvented The Surfboard, And It's Awesome

The Huffington Post | Carla Herreria | Posted 03.04.2014 | Technology

Mercedes-Benz engineers recently teamed up with big wave surfer Garrett McNamara to create a surfboard. Nothing more than a fancy marketing ploy, righ...

That Time Diane Kruger Drank Exhaust Emissions From A Car

Gregory Fink | Posted 02.05.2014 | Green

Diane Kruger can now add drinking the exhaust emissions from a Mercedes-Benz to her list of accomplishments. While this may sound gross, the "Inglo...

Let The Jaguar-Mercedes Ad War Begin!

The Huffington Post | Sarah Barness | Posted 01.25.2014 | Comedy

You may remember the recent chicken commercial by Mercedes-Benz. You know, the one that showcased the "magic" ability of chickens to keep their heads ...

LOOK: The Newest Addition To Dubai's Crazy Fleet Of Luxury Police Cars

AP | Posted 11.07.2013 | World

DUBAI, United Arab Emirates -- DUBAI, United Arab Emirates (AP) — With a $2.5 million Bugatti Veyron and a nearly $550,000 Lamborghini Aventador alr...

The Car Cheaters Prefer To Drive

Posted 07.18.2013 | Divorce

Does your significant other drive an Audi? If so, you may want to watch out. A recent survey by Illicit Encounters, a UK-based dating website for m...

You Could Drive One Of These On Your Next Trip

The Huffington Post | Lisa_Miller | Posted 06.20.2013 | Travel

Do you dream of driving around in a sleek sports car, but can't exactly afford to shell out hundreds of thousands of dollars for one? When you travel,...

The Next Mobile Frontier: The 'iCar'?

Joseph Farrell | Posted 08.17.2013 | Technology
Joseph Farrell

Last week, the newest frontier in mobility and application development dawned: the "iCar." During its annual World Wide Developer's Conference (WWDC), Apple announced plans to bring the iOS experience in 2014 to at least 12 different car markers.