Through a secretive, sneaky, back-door approach, banks that issue the cards, along with Visa and MasterCard, have figured out yet another way to suck money from our pocketbooks without our ever even knowing about it.
Incentives matter and cultures shift over time. Hard-won operational changes like modifying performance reviews may not be sexy, but the results can be profound. And when it's the world's largest retailer changing its buying criteria, the ripples will likely be felt around the world.
Never one for subtle movements, Groupon's come out swinging at loyalty. Unfortunately for Groupon, just shouting "loyalty" a bunch of times doesn't make it true. My message to merchants is this: Don't fall for this latest daily deal [Grou]Ponzi scheme.