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Merleau Ponty

Phenomenology in the Real World: From Default Thinking to Sensemaking

Max Benavidez | Posted 05.24.2014 | Business
Max Benavidez

By taking the holistic nature of cultural context and its relationship to emotional resonance regarding products and how and why we make decisions, Madsbjerg and Rasmussen developed what they call the sensemaking method.

Mirror Neurons and Why We Love Cinema: A Conversation with Vittorio Gallese and Michele Guerra in Parma

Karin Badt | Posted 07.13.2013 | Science
Karin Badt

Vittorio Gallese's latest interdisciplinary connection: mirror neurons and cinema. Why is it that we become so immersed when watching a film? What goes on inside our brains to create this empathetic connection with the screen?