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Branding: Familiarity Breeds Contentment

Janet Odgis | Posted 08.03.2015 | Business
Janet Odgis

What's in a name -- and a logo? Plenty. Your company's core identity, for one. Your name and logo (your branding, taken together) represent the first glimpse potential customers get of you, and longtime customers take comfort in the stability and reassurance your branding confers.

HuffPost What's Working Honor Roll: Anonymous Messaging App Provides Suicide Intervention On College Campuses

The Huffington Post | Aaron Barksdale | Posted 07.29.2015 | Media

As journalists, we dutifully report on what's going wrong, from scandals and corruption to natural disasters and social problems. But far too often th...

The Marriage Movement's Secret Weapon: Radical Cooperation

Thalia Zepatos | Posted 06.26.2015 | Politics
Thalia Zepatos

There is no doubt in our minds that we would not be where we are today if so many organizations hadn't decided to put aside proprietary rules and treat each other not as competitors for donors, credit, or a scoop but rather as partners in a single mission--one that we could only win by working together.

Communicate Value: Fight List Maker Syndrome

Liz Wainger | Posted 05.28.2015 | Business
Liz Wainger

One of the secrets of successful people is that they make lists of things they want to accomplish. Then they march along their to-do list to accomplishment nirvana. While that may work for productivity, it's a terrible technique for communicating.

Three Reasons Why Democrats' Economic Message is Falling Flat

Giancarlo Sopo | Posted 05.14.2015 | Politics
Giancarlo Sopo

With 62 consecutive months of job growth, a rising stock market, declining gas prices, and a growing perception of economic improvement, conventional wisdom dictates that voters would give Democrats high marks on the economy -- but the opposite is happening.

6 Ways to Describe What You Do When You Can't

Maria Ross | Posted 06.08.2015 | Small Business
Maria Ross

When asked any variation of "What do you do?" you have to have an answer ready. Even if you're just starting out on a project. Even if you've only written Chapter One. Even if you are launching your business two months from now.

Tickle Some Funny Bones at Your Next Speaking Engagement

M. Shannon Hernandez | Posted 03.24.2015 | Books
M. Shannon Hernandez

Whether preparing for a business presentation, giving a wedding toast, defending your thesis or raising money from investors, remember one thing at your next public speaking engagement: Once you step on stage you are in show business.

The Best Is Yet To Come: Tech Leaders Predict What's Coming Next

Grace Nasri | Posted 02.14.2015 | Technology
Grace Nasri

As we begin to wind down the year, many executives within the tech industry are looking ahead to 2015 and evolving strategies based on expectations of what's coming next.

Brand-building Tips for Grassroots NGOs

Barry Segal | Posted 07.21.2014 | Impact
Barry Segal

Guest Post by Gabrielle Francesco Brand development is often the last thing on the mind of an executive director of a grassroots NGOs working in a d...

Meet the Kochs

Peter Paskale | Posted 06.08.2014 | Politics
Peter Paskale

By changing the lenses through which the electorate views Americans for Prosperity, Democrats can successfully turn the Koch's own attack ads back against them.

Now, Even Texting Is In Your Rear View Mirror...

April Rudin | Posted 06.07.2014 | Technology
April Rudin

The mobile apps young people use today will likely be obsolete not long from now. But those who keep up with the dizzying pace of technology evolution will be much better prepared to engage with clients at their level and in a way they can appreciate.

WhatsApp With WhatsApp?

Mark Weinstein | Posted 04.28.2014 | Technology
Mark Weinstein

Facebook and WhatsApp are perfect privacy partners. Each hand feeds one another with your privacy serving as the main course. The best course of action to take is to look for companies that have built into their app methodologies that truly protect user interest.

The Disappointing Contradictions of WhatsApp Being Acquired By Facebook

Tarun Wadhwa | Posted 04.24.2014 | Technology
Tarun Wadhwa

The founders of WhatsApp, a smartphone messaging service that is wildly popular around the world, proudly declared they would never make their users the product. They built their brand off of this guiding philosophy and used it to differentiate themselves in a crowded market.

Non-Profits and Social Media: 3 Steps to Defining Your Audience

Tulani Elisa | Posted 04.23.2014 | Business
Tulani Elisa

An understanding of your audience should drive your entire social strategy. It will help you determine your goals, messaging and tone, and help give a better understanding of social analytics.

Quad Dating and OkCupid Messaging

Kevin DeBacker and Eric Brown | Posted 04.20.2014 | Gay Voices
Kevin DeBacker and Eric Brown

Hottie duos from all over the tri-state area have been sending us so many flirty messages. We figured we'd share some of them here.

What Do You Do, and Who the Hell Cares?

Loolwa Khazzoom | Posted 02.01.2014 | Small Business
Loolwa Khazzoom

Any worthy marketing professional will emphasize the importance of establishing your brand, target audience, and message as the first step of getting your business off the ground.

'Obamacare' vs. 'Affordable Care Act': Why Words Matter

Charlene Obernauer | Posted 12.04.2013 | Politics
Charlene Obernauer

Language is important, and continuing to let Republican strategists run the show is not only dangerous, it's destructive.

How Quickly Can You Capture Their Attention?

Kare Anderson | Posted 10.08.2013 | Business
Kare Anderson

When required to be brief, for example, we gain clarity about what we really mean -- or have to offer.

Bianca Bosker

Facebook Home's Ultimate Goal: Ingesting Your Messages

HuffingtonPost.com | Bianca Bosker | Posted 04.11.2013 | Technology

Mark Zuckerberg has staunchly rejected the notion that Facebook Home, the social network’s new Facebook-ified smartphone software, is a “phone.”...

Make Better Use of Facebook Mobile Messaging With These Top Tips

Meredith Chin | Posted 06.10.2013 | Technology
Meredith Chin

Here are some quick tips to show you how to get the most out of Facebook messaging on your mobile phone.

Six Ways the Catholic Church Is Just Like the Republican Party

Dennis Jett | Posted 05.14.2013 | Politics
Dennis Jett

The Republican Party, in the wake of its failure to retake the White House, and the Catholic Church, in the aftermath of a series of scandals, actually have a lot in common.

Skip SXSW and Rent North By Northwest: What Classic Film Teaches Us About Social Media

April Rudin | Posted 05.11.2013 | Technology
April Rudin

SXSW has become little more than a cultish gathering of the masses with few true influencers in the marketing arena.

If the Other Side Is Crying Foul, It Must Be Working

Dave Helfert | Posted 04.30.2013 | Politics
Dave Helfert

The Obama Administration has learned its lesson: not to drop all the effective communication strategies after Election Day. They're continuing to use campaign communication practices to rally and sustain public support for the Democratic agenda.

Jason Linkins

Obama, Biden Swap Out 'Gun Control' Metaphor With The Language Of Public Health Crises

HuffingtonPost.com | Jason Linkins | Posted 01.17.2013 | Politics

During the Sunday political chat shows, which primarily focused on the issue of gun control and what was possible in terms of legislation in the wake ...

When Campaigning on the Third Rail: Keep It Simple

Michael Maslansky | Posted 11.26.2012 | Politics
Michael Maslansky

We tested six 30-second campaign ads on the subject with over 226 Republican, Democrat, and Independent voters from across the country. What we found might be sobering for the campaigns.