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Messaging

Cannes 2016 Shingerview: Bonin Bough, Mondelez International

David Shing | Posted 07.11.2016 | Media
David Shing

"People will tell you that 1 out of 5 minutes are spent on the Facebook feed, but the other 4 minutes are spent in messaging. And here we are at Canne...

Hillary Is A Hard Sell To Millennials

Heather Higgins | Posted 06.14.2016 | Politics
Heather Higgins

Hillary Clinton has finally secured the Democratic nomination. But rather than the expected cake walk, she had to slog through a bruising Democratic primary season and has failed to generate much enthusiasm--particularly among younger voters.

25 Ways to Fight Stigma in the Media by Reclaiming Your Right to Be in the Moment

Amy Oestreicher | Posted 06.06.2016 | Healthy Living
Amy Oestreicher

I'm packing my bags for Alexandria, VA and heading off to present at the Mental Health America Conference this week! The Power of Storytelling Gutles...

From Me2You

Gregory P. Demetriou | Posted 05.04.2016 | Business
Gregory P. Demetriou

Marketing, no matter what channel or platform you chose, is all noise. Unless you take the "Me2You" approach. Imagine that your marketing efforts ...

How -- and Why -- to Take Your Life Back From Email

Greater Good Science Center | Posted 04.13.2016 | Healthy Living
Greater Good Science Center

I don't mean to suggest that email is not a powerful or efficient tool. But like most tools, its value depends on how we use it. To make email a more powerful and efficient tool, I suggest three main strategies.

"Wearable First" - the New "Mobile First"

Kirill Chekanov | Posted 04.07.2016 | Technology
Kirill Chekanov

As at the screen sizes change -- the way we communicate also has to change. Not only how we communicate with one another but also the way we interact with apps and "stuff" (meaning IoT) around us.

This Messaging Guru Is Helping Utilities Clean Up Their Appearance

The Huffington Post | Kate Sheppard | Posted 04.01.2016 | Politics

The U.S. utility industry, beset by stricter pollution regulations and market forces that have made renewable energy more competitive, is seeking to r...

Six Lines to Help you Stay on Message in a Media Interview

Tim Ward | Posted 03.04.2016 | Impact
Tim Ward

(This blogpost was written together with Teresa Erickson and originally published on the Society for conservation Biology blog). In our careers as j...

Why Attacks On Trump Fail (And What To Do About It)

Michael Maslansky | Posted 02.29.2016 | Politics
Michael Maslansky

The key to political persuasion, much like the key to selling, is to appeal to the audience's beliefs -- not your own. If Trump's perceived strength, success and unvarnished candor are animating his acolytes, then that's the only way to take him down.

Why Wealth Managers Should Thank the Academy for Honoring The Big Short -- AKA Marketing 101

April Rudin | Posted 02.26.2016 | Business
April Rudin

I'm not saying that you have to hire a celebrity to make a cameo appearance explaining investment strategies to your clients. But you can think outside the box and use analogies in your own explanations.

The "C" Revolution: Personal Communication

Sylvia Gomez | Posted 02.18.2016 | Business
Sylvia Gomez

In 2016, communication is a meme of its own. And if you don't manage it well, you're toast. Being clear and presenting yourself well at all levels, is in fact, a revolution.

How to Counter The Politics of Disgust

Anna Kegler | Posted 01.28.2016 | Politics
Anna Kegler

My initial reaction to turning the term "disgusting" against Donald Trump is that it's a weak strategy because it maintains the feeling of disgust front-and-center, which doesn't really get us anywhere.

Test Coming Soon for Political Power of Climate Issue

Keith Gaby | Posted 01.28.2016 | Green
Keith Gaby

There's a test looming that will let us know the power of climate change as a political issue. In a few months, we'll see whether campaign strategists believe support for climate action is a positive or negative for candidates across the country.

In-App Messaging for Increased Customer Acquisition and Retention

Tamar Weinberg | Posted 03.21.2016 | Business
Tamar Weinberg

While most people don’t think of it off the bat, marketing and customer service go hand in hand, especially in today’s day and age of social media...

Chat for a cure: How Viber merges mobile messaging and community in support of ALS

Valeh Nazemoff | Posted 04.21.2016 | Business
Valeh Nazemoff

Did you take the ice bucket challenge to support ALS? If so, you found out that a bucket of cold water can hurt so good! At the height of ice bucket ...

Launching a PR strategy for your B2B startup in 3 steps

Claire Topalian | Posted 01.07.2016 | Technology
Claire Topalian

Business to Business startups face their own unique challenges when transitioning into the public eye. Themes like reliability, legitimacy, and trust ...

Communications Strategy 101: Get Your GAME On

John P. David | Posted 01.05.2016 | Business
John P. David

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don'...

4 Ways to Tell Clients Why You Are Valuable

Liz Wainger | Posted 01.02.2016 | Business
Liz Wainger

Communicating value isn't about a list of things you do or products you offer. It isn't even enough to share stories about people who have used your product or service or become involved in your cause.

Your Fears Are Boring

Terri Trespicio | Posted 12.03.2015 | GPS for the Soul
Terri Trespicio

When she was eight years old, Elizabeth Gilbert (of Eat, Pray, Love) was so upset by the ocean that she begged her parents to get everyone out of the ...

Branding: Familiarity Breeds Contentment

Janet Odgis | Posted 08.03.2015 | Business
Janet Odgis

What's in a name -- and a logo? Plenty. Your company's core identity, for one. Your name and logo (your branding, taken together) represent the first glimpse potential customers get of you, and longtime customers take comfort in the stability and reassurance your branding confers.

HuffPost What's Working Honor Roll: Anonymous Messaging App Provides Suicide Intervention On College Campuses

The Huffington Post | Aaron Barksdale | Posted 07.29.2015 | Media

As journalists, we dutifully report on what's going wrong, from scandals and corruption to natural disasters and social problems. But far too often th...

The Marriage Movement's Secret Weapon: Radical Cooperation

Thalia Zepatos | Posted 06.25.2016 | Politics
Thalia Zepatos

There is no doubt in our minds that we would not be where we are today if so many organizations hadn't decided to put aside proprietary rules and treat each other not as competitors for donors, credit, or a scoop but rather as partners in a single mission--one that we could only win by working together.

Communicate Value: Fight List Maker Syndrome

Liz Wainger | Posted 05.27.2016 | Business
Liz Wainger

One of the secrets of successful people is that they make lists of things they want to accomplish. Then they march along their to-do list to accomplishment nirvana. While that may work for productivity, it's a terrible technique for communicating.

Three Reasons Why Democrats' Economic Message is Falling Flat

Giancarlo Sopo | Posted 05.14.2016 | Politics
Giancarlo Sopo

With 62 consecutive months of job growth, a rising stock market, declining gas prices, and a growing perception of economic improvement, conventional wisdom dictates that voters would give Democrats high marks on the economy -- but the opposite is happening.

6 Ways to Describe What You Do When You Can't

Maria Ross | Posted 06.08.2015 | Small Business
Maria Ross

When asked any variation of "What do you do?" you have to have an answer ready. Even if you're just starting out on a project. Even if you've only written Chapter One. Even if you are launching your business two months from now.