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7 Ways Your Social Media Metrics Are Deceiving You

Jayson DeMers | Posted 11.12.2015 | Business
Jayson DeMers

Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio.

15 Metrics Every Software Product Manager Should Know

Brian de Haaff | Posted 11.05.2015 | Technology
Brian de Haaff

The world of product management is rapidly changing. It is more data-driven than ever before. There is no doubt that data is impacting most jobs.

To Data or Not To Data: Capturing the Humanities in Motion

Christine Henseler | Posted 10.06.2015 | Education
Christine Henseler

We have a social responsibility to reshape what really counts among all the counting. I deeply believe that the transformative and perhaps even surprising identity of tomorrow's humanities must be built on the solidity of our century-old foundations.

Making Chinese Cities Smarter: Leapfrogging Intra-city Transport Development with 'Big Data'

André Corrêa d'Almeida | Posted 10.01.2015 | World
André Corrêa d'Almeida

The period 2015/2016 is unique and remarkable for the development prospects of China. First, last week China took part in the UN global summit regarding the adoption of 17 sustainable development goals for the next 15 years.

Education Is Harmful When You Measure the Wrong Things

Steve Nelson | Posted 05.15.2015 | Education
Steve Nelson

"Measure the wrong things and you'll get the wrong behaviors." This simple statement succinctly characterizes why the American education system continues beating its head against the wall.

8 Ways to Tell if Your Brand Awareness Measures Up

Michael Rovner | Posted 05.13.2015 | Business
Michael Rovner

Today, to generate brand awareness, companies and brands use a variety of tactics -- blogs, micro-sites, videos, infographics, and e-books. But all have one goal in mind: to make a splash, to stand out above the digital shouting of messages out there.

The Daily Innovator(sm): The Right Ways to Measure Innovation

Amy Radin | Posted 05.23.2015 | Business
Amy Radin

There is no fixed innovation metric suited to all companies, all industries and all audiences. The calculus used by startups versus established companies will probably be different. Each stage of an innovation's lifecycle may require different measures.

Are You Ready for Data Science?

Shelly Palmer | Posted 05.10.2015 | Technology
Shelly Palmer

Data science is all the rage. Almost every CMO I know wants a data scientist for their very own - they are the status symbol du jour for senior executives everywhere. But... building the right data science team for your organization is not as easy as picking the right data scientist.

Why I Love Data

Richard C. Harwood | Posted 04.29.2015 | Impact
Richard C. Harwood

So, by all means, let's use data, let's set goals, and let's figure out what works. And at the same time, let's also re-commit ourselves to be discerning in how we pursue this path.

5 Ways to Shake Up Leadership Development (and Why You Shouldn't Wait to Try Them)

Jenny Dearborn | Posted 04.15.2015 | Business
Jenny Dearborn

You can't be a great company without great leaders, and even the best leaders aren't immortal. Sooner or later (and probably sooner) you'll need to replace them. Is your company ready?

Tips to Make Healthier Food Choices

Anita Mirchandani | Posted 04.08.2015 | Healthy Living
Anita Mirchandani

With 90 percent of U.S adults owning and using smartphones, the rise of health and fitness apps has made it easier for us to access relevant information to make smart decisions. The following apps will provide you the education you need to make healthier choices.

Passion Creates a Bonanza of Breakthrough Innovations

Soren Petersen | Posted 04.04.2015 | Business
Soren Petersen

The combination of learning and testing though crowdsourcing and design science research builds strong team competencies such as, risk-attitude, adaptability, grit, and a useful social network.

'World Press Trends 2014' Debunks Newspapers' Death

Magda Abu-Fadil | Posted 02.04.2015 | Media
Magda Abu-Fadil

"Each day, more than half the world's adult population read a daily newspaper: 2.5 billion in print and more than 800 million in digital form," according to the World Association of Newspapers and News Publishers (WAN-IFRA).

4 Google Analytics Time Hacks That Will Strengthen Your Marketing

Chris Lucas | Posted 12.15.2014 | Small Business
Chris Lucas

Actionable metrics lead to increased ROI. With some strategic effort in Google Analytics, you'll be surprised at how much you can accomplish.

Uncommon Customer Experience

Myles Bristowe | Posted 11.15.2014 | Business
Myles Bristowe

The greatest of marketing masters will tell you they've earned their stripes by learning from their biggest mistakes. At least that's what the honest ones will tell you. We don't always get the results we want, so we learn our lessons.

Are You Driving Your Data? Or Is Your Data Driving You?

Steven Crandell | Posted 10.27.2014 | Technology
Steven Crandell

Leaders parade decision-making as rational and strategic because they "have the numbers" to support it. The tech revolution with its miraculous information-processing seems to support the idea of data as king.

Leading for Success: Setting Critical Success Factors

Pam Lyra | Posted 10.13.2014 | Business
Pam Lyra

Understanding how we're going to be measured and how success in one's job or department will be defined is important to everyone. And yet, selecting those critical measurements to drive performance and decision-making can be tougher than one might think.

Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Measuring Instead)

Posted 09.10.2014 | Media

By Joe Lazauskas, Contently You’re measuring the success of your content all wrong. That was an aggressive statement, intended to compel y...

What Are Hidden Metrics and Why Should You Care?

Josh Patrick | Posted 09.14.2014 | Small Business
Josh Patrick

KPI's are all the rage. I like the term hidden metric. To me it's more descriptive. A hidden metric is a measurement that you use in your company that is not included in your normal financial statements. It's usually something you've developed that helps you understand your business better.

Too Much Information!

Michael Ramah | Posted 08.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 08.25.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

Shh... Let's Talk About How We Need to Fail More in International Development

Alex Amouyel | Posted 06.28.2014 | Impact
Alex Amouyel

The incentives to acknowledge failure are also not there -- donors are more likely to give money next year to organizations who've succeeded and whether you are a government, a corporate, or a philanthropist, you don't want to see that your money was wasted when it's about saving lives.

Go Plant Your Magazine!

Magda Abu-Fadil | Posted 06.13.2014 | Media
Magda Abu-Fadil

Go plant your magazine! That's right. Belgian magazine Humo embedded flower seeds in one of its editions, telling readers to simply bury the page in ...

Cognitive Analytics: Kevin Greaney With Innovation Assessment Saves Great Minds From Bad Testing

Steve Mariotti | Posted 03.30.2014 | Business
Steve Mariotti

Have you recently completed a pre-employment assessment? One of the typical Myers Briggs or DiSC tests where you were identified as an 'extrovert' or 'ISTJ' or 'achiever?' If so, you are part of the 33 million people who endured workforce evaluations last year.

You Will Die Itchy and a Little Fat

Mark Morford | Posted 01.23.2014 | Comedy
Mark Morford

American! Are you bored? Jaded by the government shutdown and the squishy Tea Party imbeciles that caused it, but not quite yet completely paralyzed with fear that the world is closing in around you?