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Metrics

What Metrics Nonprofits Need to Care More About When It Comes to Raising Money

Brady Josephson | Posted 02.07.2017 | Impact
Brady Josephson

You are what you measure. So goes the expression. An expression I personally believe in and the older I get and more experience I have, I think the i...

A Toddler's Guide to Data Analytics

Ben Newton | Posted 01.05.2017 | Business
Ben Newton

Any parent of a two-year old appreciates the power of speaking a common language. There is nothing more frustrating to my two-year old son than his in...

Data Isn't Truth. It's Signal.

Kevin McDermott | Posted 12.14.2016 | Business
Kevin McDermott

When people are presented with disagreeable facts they tend to double down on their own truth.

5 Metrics to Measure the Success of Your Podcast (Hint: Downloads Isn't One of Them)

James Carbary | Posted 11.29.2016 | Business
James Carbary

Any marketing executive worth their weight will be hyper-focused on one thing... ROI. Understanding if the benefit outweighs the cost of a specific ...

Numbers Don't Matter, Influence Does

Gary Vaynerchuk | Posted 05.16.2016 | Business
Gary Vaynerchuk

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can't say numbers don't matter, but the value everyone places on these numbers needs to be reconsidered.

A Startup Design-a-thon Performance Depends on Quantity, Quality and Variety

Soren Petersen | Posted 04.11.2016 | Business
Soren Petersen

New Entrepreneurial Ventures are all about speed and nowhere is this more true than at design-a-thons. Originating from hack-a-thons in the world of p...

Design Philosophy Driving Breakthrough Innovation

Soren Petersen | Posted 04.06.2016 | Business
Soren Petersen

There are processes, methods and tools that make our ability to create predictable, reliable and repeatable. However, when breakthrough innovation is ...

Wanted: Marketing Human Swiss-Army Knives

Chris Curtin | Posted 12.10.2016 | Technology
Chris Curtin

At a recent holiday gathering, a friend asked if we were hiring on the marketing team at Visa. When I responded that we were indeed hiring (check out...

4 Key Challenges When Measuring Business Respect for Human Rights

Damiano de Felice | Posted 12.03.2016 | Impact
Damiano de Felice

"Measuring" business and human rights has become so important that even the UN Working Group on business and human rights recently identified it as a priority for its mandate.

7 Ways Your Social Media Metrics Are Deceiving You

Jayson DeMers | Posted 11.12.2016 | Business
Jayson DeMers

Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio.

15 Metrics Every Software Product Manager Should Know

Brian de Haaff | Posted 11.05.2016 | Technology
Brian de Haaff

The world of product management is rapidly changing. It is more data-driven than ever before. There is no doubt that data is impacting most jobs.

To Data or Not To Data: Capturing the Humanities in Motion

Christine Henseler | Posted 10.06.2016 | Education
Christine Henseler

We have a social responsibility to reshape what really counts among all the counting. I deeply believe that the transformative and perhaps even surprising identity of tomorrow's humanities must be built on the solidity of our century-old foundations.

Making Chinese Cities Smarter: Leapfrogging Intra-city Transport Development with 'Big Data'

André Corrêa d'Almeida | Posted 09.30.2016 | World
André Corrêa d'Almeida

The period 2015/2016 is unique and remarkable for the development prospects of China. First, last week China took part in the UN global summit regarding the adoption of 17 sustainable development goals for the next 15 years.

Education Is Harmful When You Measure the Wrong Things

Steve Nelson | Posted 05.15.2016 | Education
Steve Nelson

"Measure the wrong things and you'll get the wrong behaviors." This simple statement succinctly characterizes why the American education system continues beating its head against the wall.

8 Ways to Tell if Your Brand Awareness Measures Up

Michael Rovner | Posted 05.13.2016 | Business
Michael Rovner

Today, to generate brand awareness, companies and brands use a variety of tactics -- blogs, micro-sites, videos, infographics, and e-books. But all have one goal in mind: to make a splash, to stand out above the digital shouting of messages out there.

The Daily Innovator(sm): The Right Ways to Measure Innovation

Amy Radin | Posted 05.23.2015 | Business
Amy Radin

There is no fixed innovation metric suited to all companies, all industries and all audiences. The calculus used by startups versus established companies will probably be different. Each stage of an innovation's lifecycle may require different measures.

Are You Ready for Data Science?

Shelly Palmer | Posted 05.10.2015 | Technology
Shelly Palmer

Data science is all the rage. Almost every CMO I know wants a data scientist for their very own - they are the status symbol du jour for senior executives everywhere. But... building the right data science team for your organization is not as easy as picking the right data scientist.

Why I Love Data

Richard C. Harwood | Posted 04.29.2015 | Impact
Richard C. Harwood

So, by all means, let's use data, let's set goals, and let's figure out what works. And at the same time, let's also re-commit ourselves to be discerning in how we pursue this path.

5 Ways to Shake Up Leadership Development (and Why You Shouldn't Wait to Try Them)

Jenny Dearborn | Posted 04.15.2015 | Business
Jenny Dearborn

You can't be a great company without great leaders, and even the best leaders aren't immortal. Sooner or later (and probably sooner) you'll need to replace them. Is your company ready?

Tips to Make Healthier Food Choices

Anita Mirchandani | Posted 04.08.2015 | Healthy Living
Anita Mirchandani

With 90 percent of U.S adults owning and using smartphones, the rise of health and fitness apps has made it easier for us to access relevant information to make smart decisions. The following apps will provide you the education you need to make healthier choices.

Passion Creates a Bonanza of Breakthrough Innovations

Soren Petersen | Posted 04.04.2015 | Business
Soren Petersen

The combination of learning and testing though crowdsourcing and design science research builds strong team competencies such as, risk-attitude, adaptability, grit, and a useful social network.

'World Press Trends 2014' Debunks Newspapers' Death

Magda Abu-Fadil | Posted 02.04.2015 | Media
Magda Abu-Fadil

"Each day, more than half the world's adult population read a daily newspaper: 2.5 billion in print and more than 800 million in digital form," according to the World Association of Newspapers and News Publishers (WAN-IFRA).

4 Google Analytics Time Hacks That Will Strengthen Your Marketing

Chris Lucas | Posted 12.15.2014 | Small Business
Chris Lucas

Actionable metrics lead to increased ROI. With some strategic effort in Google Analytics, you'll be surprised at how much you can accomplish.

Uncommon Customer Experience

Myles Bristowe | Posted 11.15.2014 | Business
Myles Bristowe

The greatest of marketing masters will tell you they've earned their stripes by learning from their biggest mistakes. At least that's what the honest ones will tell you. We don't always get the results we want, so we learn our lessons.

Are You Driving Your Data? Or Is Your Data Driving You?

Steven Crandell | Posted 10.27.2014 | Technology
Steven Crandell

Leaders parade decision-making as rational and strategic because they "have the numbers" to support it. The tech revolution with its miraculous information-processing seems to support the idea of data as king.