One has to give it to the PVEM; its gamble to break the rules from day one paid off handsomely in the face of an ineffective INE. But the MC proved that you can do as well without such blatant disregard to the law.
For Mexico's reform agenda to truly prosper, it must have three elements of success. The first (and patently obvious) is that the party which is leading charge must garner the necessary political capital to get it through a typically combative congress.
Mexican students that organized massive protests against the country's biggest broadcaster earlier this month may not have seen their favored candidate win, but they did spotlight how online media can seize the political agenda in a country with little media competition.