Yesterday, a 20-something participant raised the question of whether her and her generation had been too indulged by excessive praise and other support from parents and others. The question got me hot under the collar, and here's what I told her: NO.
Ironically, the colonization of everyday life by work is often particularly strongly felt by the underemployed and unemployed trying to break into the information economy, which is an essential part of today's economic landscape.
There is a lot of frustration, a lot of people wanting to see a change. Young people are faced with the options of leaving the country or staying and trying to make a damn difference. They're blogging. They're tweeting. They're connected. They're inspiring each other and those around them.
Twenty-somethings are taking over the reinvention spotlight, which was the one pathetic thing that was uniquely ours. We're supposed to be the reinvented generation, but everyone seems to be exploring the 20-somethings neurosis.
This cohort is more comfortable with racial diversity, it is more supportive of gay rights, and it is supportive of women's reproductive rights. Why are young voters proving to be so different from other generations of Americans?
Last week Newsweek dubbed the millennials "the screwed generation." But this doesn't have to be the case. Opportunities are opening up -- some quickly, some more slowly -- in the emerging sustainable society.
It's time to toss out that dusty marketing rulebook and explore their world. It's definitely one worth exploring as Millennials purchasing power is estimated to be, according to ComScore, $170 billion.