Chiara Ferragni's extraordinary income is only one example of how Millennial's are working hard, doing things differently, and finding their own, unique paths to success. They are marketing to their own generation, and using social media and technology to drive their businesses. For a generation that gets a lot of flak from the rest of the population, Millennials actually have more drive, higher levels of education and better budgeting skills then the generations before them.
We are all bombarded by content about millennials - how they study, work, buy, socialize and do virtually everything else. Demographers and researchers typically consider this magical generation as having been born between the early 1980s to the mid-1990s or early 2000s. The common premise is that millennials share characteristics that will have unique influence across industries, given the large population they represent.