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Millennials Shopping

The Top Mistake Brands Make With Millennials

Melanie Curtin | Posted 09.08.2014 | Business
Melanie Curtin

The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.

Macy's Makes Big Move

AP | ANNE D'INNOCENZIO | Posted 12.18.2012 | Money

NEW YORK — Macy's is firing its first salvo at the millennials. The venerable department store chain is launching 13 new brands and expanding 1...