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Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst

Andy Plesser | Posted 10.20.2013 | Technology
Andy Plesser

When repurposing TV spots for online video, a little interactive goes a long way, says Juan Lindstrom, Client Analyst at Millward Brown, in an intervi...

The World's Most Valuable Brands

The Huffington Post | Harry Bradford | Posted 05.22.2013 | Business

Apple may be in hot water with the U.S. Senate over its tax strategy, but it can rest easy when it comes to its brand. Apple is the most valuable g...

Ideals and Ethics: The Next Business Edge?

Marc Stoiber | Posted 04.17.2012 | Business
Marc Stoiber

Morten Schroder of Van Houtte Coffee knows something about being a sustainability leader. In fact, Van Houtte has a long, proud history of adopting s...

World's New Most Valuable Brand

Posted 07.09.2011 | Business

Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by...