You would be surprised at the number of CMOs who work at growing, dynamic concerns in absence of any marketing plan. Some blame it on lack of time; others simply prefer to "wing it." In what camp do you reside?
Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.
The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.