Don't worry too much about whether people are opportunistic or not. It matters, but not as much as you think. What really matters is to know that only way you can open new possibilities for you is if you keep growing.
This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.
"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.