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(VIDEO) Facebook is the "New Way People Consume Media," Mindshare's Jordan Bitterman

Andy Plesser | Posted 01.07.2017 | Technology
Andy Plesser

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jorda...

(VIDEO) "Native" is the Future of Mobile Advertising, Mindshare's Chris Wallace

Andy Plesser | Posted 09.28.2016 | Media
Andy Plesser

COLOGNE - Banner ads on mobile just "doesn't exist in my mind" and the future is native advertising, delivered in innovative ways, says Chris Wallace,...

(VIDEO) Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare's Bitterman

Andy Plesser | Posted 07.10.2016 | Media
Andy Plesser

CANNES -- This summer has become known as the season for media agency pitches, and clients are most eager for "tools and people," says Jordan Bitterm...

(VIDEO) Mindshare's Malmad on Emerging Media Opportunities in Wearables

Andy Plesser | Posted 06.18.2015 | Technology
Andy Plesser

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That's why agencies such as Mindshare are devoting ...

How to Deal With People Who Change Their Colors

Rajesh Setty | Posted 06.13.2016 | Business
Rajesh Setty

Don't worry too much about whether people are opportunistic or not. It matters, but not as much as you think. What really matters is to know that only way you can open new possibilities for you is if you keep growing.

What to Do When You Are Growing Your Core Fast, But Not Fast Enough

Rajesh Setty | Posted 06.12.2015 | Business
Rajesh Setty

With over 350M subscribers and growing fast, it would be hard to question LinkedIn's growth. When you compare this number to any of the LinkedIn's traditional competitors, they are doing just fine.

(VIDEO) Mindshare's Bitterman: "Inline Advertising" is the Next Big Thing

Andy Plesser | Posted 03.14.2015 | Business
Andy Plesser

LAS VEGAS -- Amazon has become a $1 billion advertising platform, but that's just the beginning of e-commerce related digital advertising says Jordan ...

(VIDEO) How-to Videos Can Drive Purchase, Mindshare's Migliozzi

Andy Plesser | Posted 10.15.2014 | Business
Andy Plesser

Given the wide range of video strategies available in the market, brands should understand the different value of different types of video. How-to vid...

Cannes 2014 #Shingerview: David Lang, Mindshare NA

David Shing | Posted 10.12.2014 | Media
David Shing

This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.

(VIDEO) If "Content Is King," then "Distribution is Queen" as Paid Media is Essential, Mindshare Entertainment Prez David Lang

Andy Plesser | Posted 09.27.2014 | Media
Andy Plesser

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief ...

Jaguar's 'Chicken Spot' is Example of Real-Time Response Marketing

Andy Plesser | Posted 03.12.2014 | Media
Andy Plesser

LAS VEGAS -- Jaguar's popular Chicken Vs Jaguar commercial is an example of the type of adaptive marketing that brands need to do these days, says Jo...

Too Busy to Say Thank You

Rajesh Setty | Posted 01.28.2014 | Business
Rajesh Setty

You and I know that people are "very busy" these days. Many of them are so busy that they don't have the time to say a heartfelt thank you for whateve...

The Responsiveness Advantage for Salespeople

Rajesh Setty | Posted 01.25.2014 | Business
Rajesh Setty

The scarcest commodity today is mindshare. With the rise of social media, social networks and the smart phones, it is not surprising that "attention s...

Mindshare's Kinsella: Video Is the Key to Real-Time Marketing and 'Wochit' Provides Compelling Solution

Andy Plesser | Posted 11.30.2013 | Media
Andy Plesser

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movem...

The Path to Building Your Power

Rajesh Setty | Posted 11.10.2013 | Business
Rajesh Setty

There is really no excuse to go unprepared to face a context that matters. Surprises are always in the store but good preparation goes a long way to help you win.

How to Become a Social Storyteller

Peter Friedman | Posted 06.15.2013 | Business
Peter Friedman

"Storytelling" has been marketing's go-to buzzword for a couple years running. And rightfully so. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to your brand and make you unforgettable.

PHOTOS: Downtown LA Nightlife: What To Do In Your 20s, 30s, & 40s

Los Angeles Magazine | Posted 05.25.2011 | Los Angeles

Text courtesy of Los Angeles Magazine. When the workday winds down, this multifaceted neighborhood revs up. Here are the places to hit, whether yo...