Mixx Expo

Even Technology Companies Know the Future of Advertising Is Storytelling

Randall Rothenberg | Posted 12.06.2011

Read More: Future of Advertising, Technology Companies, Advertising Week 2011, Advertising Week, Advertising, Tech Business, Advertisingweek, MIXX Expo, Storytelling, Technology Advertising, IAB Mixx Conference and Expo, Technology News
Randall Rothenberg

The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

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Watch This Space: Google's Seven Predictions for Online Display Advertising in 2015

Eric Shutt | Posted 05.25.2011

Read More: Mobile Marketing, Iab, Interactive Advertising Bureau, MIXX Expo, Youtube, Advertising Week, Display Advertising, Google, Technology News
Eric Shutt

2010-09-29-googlepredictions.jpgAccording to players from Google's display advertising team, five metrics will be more important than the click by 2015.

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Twitter Offers Peek at Plans to Monetize Advertising

Eric Shutt | Posted 05.25.2011

Read More: Interactive Advertising Bureau, Online Advertising, Advertising Age, MIXX Expo, Online Marketing, Twitter, Advertising Week, Iab, Promoted Tweets, Technology News
Eric Shutt

Twitter insists that the day is just around the corner that companies will want to spend millions in advertising on the site, but Twitter's commitment is still prioritizing users over a desire to quickly generate cash revenue.

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Ad Experts Offer Social Media Tips at NYC's Advertising Week

Eric Shutt | Posted 05.25.2011

Read More: Social Media, Proctor & Gamble, Interactive Advertising Bureau, Aol, Campfire, Advertising, Microsoft, MIXX Expo, Interactive Advertising, Iab, Toadstool, Casale, Media News
Eric Shutt

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

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Ashton Kutcher Offers Katalyst for Change on the Social Web

Eric Shutt | Posted 05.25.2011

Read More: MIXX Expo, Social Media, Advertising Week, Iab, Katalyst Media, Ashton Kutcher, Hunger, Demi Moore, New Media, Mountain Dew, Media News
Eric Shutt

Ashton Kutcher,'s Twitter feat -- and his new outfit, Katalyst Media -- raise a central question in today's world of media: who controls media's future?

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