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Even Technology Companies Know the Future of Advertising Is Storytelling

Randall Rothenberg | Posted 12.06.2011 | Technology
Randall Rothenberg

The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.

Watch This Space: Google's Seven Predictions for Online Display Advertising in 2015

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

2010-09-29-googlepredictions.jpgAccording to players from Google's display advertising team, five metrics will be more important than the click by 2015.

Twitter Offers Peek at Plans to Monetize Advertising

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

Twitter insists that the day is just around the corner that companies will want to spend millions in advertising on the site, but Twitter's commitment is still prioritizing users over a desire to quickly generate cash revenue.

Ad Experts Offer Social Media Tips at NYC's Advertising Week

Eric Shutt | Posted 05.25.2011 | Media
Eric Shutt

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

Ashton Kutcher Offers Katalyst for Change on the Social Web

Eric Shutt | Posted 05.25.2011 | Media
Eric Shutt

Ashton Kutcher,'s Twitter feat -- and his new outfit, Katalyst Media -- raise a central question in today's world of media: who controls media's future?