The next wave of mega-growth will not stem from a new algorithm or new digital video compression mechanism. Rather it will come from the advancement of the classic art of storytelling.
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According to players from Google's display advertising team, five metrics will be more important than the click by 2015.
Twitter insists that the day is just around the corner that companies will want to spend millions in advertising on the site, but Twitter's commitment is still prioritizing users over a desire to quickly generate cash revenue.
Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.
Ashton Kutcher,'s Twitter feat -- and his new outfit, Katalyst Media -- raise a central question in today's world of media: who controls media's future?
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