Professional sports put an enormous strain on the human body. More and more retired athletes have spoken out about how the anti-inflammatory effects of cannabis can ease a lot of the pain that players routinely face.
It's important to remember that Issue 3's failure does not necessarily mean that Ohio voters will not pass a cannabis law. It just means that Ohio voters aren't so supportive that they will pass any cannabis law that is put in front of them.
As the legal cannabis industry grows, companies across the country are struggling with ways to legitimize in the eyes of the public, and expand from niche market to mainstream. Image rehab plays a large part in this.