Mobile Advertising

Why Aren't We Creating Ads Designed Specifically for Mobile?

Sal Candela | Posted 12.12.2011

Read More: Advertising Week 2011, Advertising Week, Advertising, Digital Advertising, Advertisingweek, Smartphone Advertising, Mobile Ad Design, Mobile Advertising, Mobile Ads, Technology News

It seems that many marketers and agencies think that we can just slap some online creative into a mobile-sized ad and somehow that might catch people's interest and get them to tap on these ads.

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The Next Step in 'Digital Lifestyle Management': Applications as Personal Assistant

Cary Tilds | Posted 12.06.2011

Read More: Advertising Week 2011, Advertising Week, Apps, Advertising, Digital Advertising, Advertisingweek, Siri Personal Assistant, Mobile Advertising, Technology News

Digital applications provide access to information that help us accomplish specific tasks that matter most to us. How can a brand take advantage of this next technology innovation?

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Digital Addiction, Social Media and the Future of Marketing

Naomi Troni | Posted 12.05.2011

Read More: Advertising Week 2011, Advertising Week, Social Media Advertising, Advertising, Digital Advertising, Advertisingweek, Smartphones, Mobile Advertising, Tablets, Technology News

The power of mobile devices is increasing, the prices are coming down and the range of apps and content for them is growing -- including videos, live TV and catch-up TV. So the choice for marketers is clear.

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Mobile or Mobility

Sal Candela | Posted 12.04.2011

Read More: Mobile Marketing, Advertising Week 2011, Advertising Week, Advertising, Mobility, Cell Phone Advertising, Advertisingweek, Mobile Advertising, Technology News

Mobile marketing cannot be narrowly defined as reaching people on cellular phones. The truth is that when we say mobile we really mean mobility.

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Advertising: Data Driven, Geo-location, Contextual Ads

Mike Smith | Posted 12.04.2011

Read More: Data Driven Advertising, Advertising Week, Advertising, Digital Advertising, Advertisingweek, Geolocation Technology, Geo Location, Coca Cola, Advertising Week 2011, Mobile Advertising, Technology News

There were two shows this week in the city and one message. Targeting. And geolocation technology on mobile devices is a big part of it.

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Exclusive: U.S. Mobile Ad Sales to Top $1 Billion in 2011, IAB's Anna Bager

Andy Plesser | Posted 09.14.2011

Read More: Beet.TV, Iab, Anna Bager, Diabetes, Mobile Advertising, Technology News

While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge ... and exponential," says Anna Bager who heads the IAB's Mobile Marketing Center of Excellence.

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Smartphone Users Are Using Their Phones In The Bathroom

The Huffington Post | Amy Lee | Posted 06.27.2011

Read More: Smartphone Users Stats, Local Searches, Smartphone Users, Smartphones, Smartphone Study, Smartphone Stats, Google Mobile, Google Smartphones, Mobile Advertising, Smartphone Bathroom, Technology News

Not only are people using their smartphones more, but they're using their smartphones to do more, according to a new survey from Google conducted by I...

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A New Way For Small Businesses To Track Mobile Ads

Avinash Kaushik | Posted 05.25.2011

Read More: Google, Advertisement, Small Business, Google AdWords, Advertising, Mobile, Mobile Tool, Phone Call, Mobile Campaigns, Marketing, Small Business America, Cell Phone, Click-to-Call, Mobile Advertising, Business News

Over the past two years, mobile search queries have increased by 500 percent. And yet we're slow to catch up to this trend. It's estimated that nearly...

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Apple Threatens Search Giants' Mobile Ad Shares

BusinessWeek | Olga Kharif | Posted 05.25.2011

Read More: Apple Iad, Apple, Apple Iads, Mobile Ads, Mobile Advertising, Technology News

Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple's new iAd. Independent rivals such as Jumptap and...

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Mobile Advertising and the Rise of Digital Coupons (Infographic)

Brian Clark Howard | Posted 05.25.2011

Read More: Free, Coupons, Cell Phones, Advertising, Mobile, Mobile Advertising, Foursquare, Digital Coupons, Business News

Due to editorial consideration, the infographic and accompanying text have been removed from this post....

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A Foursquare Graduation: Jeremy Arnon's Interview with Tristan Walker

Ben Arnon | Posted 05.25.2011

Read More: Jeremy Arnon, Foursquare, Tristan Walker, Mobile, Mobile Advertising, Dodgeball, Dennis Crowley, Twitter, Technology News, Venture Capital, Stanford, Pepsi, Stanford Business School, Mtv, Bravo TV, Technology, Technology News

Not that Foursquare needs any more free press, but here's my conversation with Tristan Walker, who serves as VP of Business Development at the uber-popular startup Foursquare.

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