Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.
When your business is done for the day, you have the perfect chance to get out on the town and see the sights. With limited time, however, it's important that you make the most of every minute. Having the right apps on your mobile devices will arm you with everything you need to make the most of whatever town you're in.