We talk and measure customer loyalty, that sentiment that keeps customers buying from their favorite brands. But in an age when every customer with a smartphone has the ability to instantly price compare (and they do so standing in your store), read and write reviews, and be offered competitive offers instantly once they click on a product - does customer loyalty truly exist?
Christmas has yet to arrive but online sales have already shot through the roof. The biggest shopping season of the year has showed some interesting trends thus far. The past two years an increase in both mobile and tablet use has been noticeably visible with the number of online shoppers dramatically growing.
While mobile computing is becoming the darling of marketers, its explosive growth rate is rather daunting, with more customers shopping via mobile devices every day. Forrester Research anticipates mobile commerce will exceed $31 billion by 2016. And by 2020 there will be 10 billion-plus devices in the pockets and palms of consumers.