We are officially in the holiday season. A time that is full of merriment and cheer, but also a time when we can't do virtually anything online, watch any TV show or open our email (or mailbox) without seeing a promotion for holiday shopping.
To avoid mobile ad fraud, use a sophisticated app tracker and check which sources bring real paying users rather than dead installs. Look for references and recommendations when buying advertising or rely on programmatic ad buying.
There are hundreds of thousands of mobile apps out there for iOS and Android users but the reality is most people only ever use a handful regularly. So why are so many major apps literally tearing themselves apart, and forcing people to use two apps where one once sufficed?
Apple recently introduced the Indie Game Showcase in its App Store to help independent game developers flog their wares, or at least spend a few days in the spotlight and get their name singled out amongst the crowd.
Not having a mobile strategy is a "recipe for disruption", with a dash of eventual panic thrown in. The age mobile is still young enough for brands to get on board with it. That means larger budgets and greater focus on the road ahead.
Congratulations, you survived the holiday frenzy! It's time to relax, right? Nope. I get it: you've worked your tail off and now it's time to rest -- you have the next 12 months to meet your goals. Wrong. It should start now.
As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.
Even if you have a brick and mortar retail store, your website must be mobile friendly. Regardless of whether you sell a service or product, if your customers can't find your small business through a mobile search, you will be left in the dust.
As brands look to the future of digital marketing, it's crucial that they consider their customers, the content they might be interested in, and how it can be incorporated into a fully integrated strategy across search, social and mobile.
Many companies make the mistake of using social tools to portray themselves in an entirely new light, which can lead to mixed and inauthentic messages. Instead, identify what your company does well and use social tools to amplify those things.
Across industries, brands are creating mobile campaigns to capitalize on this largely untapped channel for engagement. However, many of these campaigns have been based on trial and error, as there isn't a rulebook to guide marketers to mobile success.
As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.
Sephora execs may have heard Silicon Valley veteran Marc Andreessen predicting the death of traditional retailers earlier this year. But with its leadership in digital and mobile technology, Sephora's future is bright.
Consumers are simply more knowledgeable about what they are thinking of buying because of the continuing use of mobile and social. This trend can be seen world wide, especially in select Asian and African countries.
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?