As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.
Even if you have a brick and mortar retail store, your website must be mobile friendly. Regardless of whether you sell a service or product, if your customers can't find your small business through a mobile search, you will be left in the dust.
As brands look to the future of digital marketing, it's crucial that they consider their customers, the content they might be interested in, and how it can be incorporated into a fully integrated strategy across search, social and mobile.
Many companies make the mistake of using social tools to portray themselves in an entirely new light, which can lead to mixed and inauthentic messages. Instead, identify what your company does well and use social tools to amplify those things.
Across industries, brands are creating mobile campaigns to capitalize on this largely untapped channel for engagement. However, many of these campaigns have been based on trial and error, as there isn't a rulebook to guide marketers to mobile success.
As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.
Sephora execs may have heard Silicon Valley veteran Marc Andreessen predicting the death of traditional retailers earlier this year. But with its leadership in digital and mobile technology, Sephora's future is bright.
Consumers are simply more knowledgeable about what they are thinking of buying because of the continuing use of mobile and social. This trend can be seen world wide, especially in select Asian and African countries.
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?
With so many people receiving Olympic results ahead of time, either through social media, live streams, or other live sources, the audience for time-shifted coverage should have plummeted -- right? Yet NBC's ratings were as strong as ever.
This is the case with Apple or Nespresso, where the actual physical stores look more like living spaces, with demonstration areas rather than checkouts. Everything is done so that the consumer feels at ease and spends time with customer advisers (not salespeople).