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Mobile Marketing

Get the Look: A Short Interview with Picit Founder Dan Hefter

Danny Groner | Posted 08.24.2016 | Business
Danny Groner

If you've ever struggled to figure out what to wear, you know how much you'd benefit from having a friend's opinion. Picit, an iPhone app, makes it ea...

The New Rule of Thumb: Adjust Your Marketing for a Mobile World

Julie Niehoff | Posted 06.02.2016 | Business
Julie Niehoff

Our thumbs separate us from the rest of the animal kingdom. And never has that been more evident than today, with mobile technology in almost every ha...

How to Write Email Subject Lines Like a Pro

Kasey Luck | Posted 03.16.2016 | Business
Kasey Luck

There are a few people whose emails I always open, even if I know they're trying to sell me something and I don't want to buy. They've refined the skill of subject line writing to a level that each of their emails is a shiny, tempting candy that I can't help but unwrap.

Making Mobile Decisions: How to Know if an App is Right for Your Brand

Gabriel Shaoolian | Posted 03.09.2016 | Business
Gabriel Shaoolian

When I first became involved in the website design industry, having a site was much simpler than it was today. All you needed was one version of your ...

Avoid These 5 Mistakes Small Businesses Make with Their Sweepstakes and Contests

Marcos J. Menendez | Posted 02.12.2016 | Business
Marcos J. Menendez

Travel, electronics, dinners for two... everyone finds it exciting to win something. And as small business owners, we love to create excitement around our products with sweepstakes and contests. But when the excitement is over, do you get the results you expected?

Super Bowl 50: Solder the Silicon and They Will Come

Shane Paul Neil | Posted 02.03.2016 | Technology
Shane Paul Neil

The last time California's Bay Area hosted the Super Bowl was 1985. Joe Montana and the San Francisco 49ers beat the Miami Dolphins, 38-16. Back ...

5 Things That Limit the Success of Your Website

Siva Yenneti | Posted 01.25.2016 | Business
Siva Yenneti

With so much data on the Internet today it can be difficult and overwhelming to really pin down valuable and relevant information. And while there is no shortage of advice, sometimes we need it to be handed to us straight.

7 Ways to Drive Mobile Conversions for eCommerce Businesses

Danny Wong | Posted 01.12.2016 | Business
Danny Wong

In 1997, Dell reached a huge milestone. It was the first company to sell $1 million worth of product online. The following year, the ecommerce industr...

Marketing to Diverse Audiences for a Happy Holiday Retail Season

James Briggs | Posted 12.15.2015 | Business
James Briggs

Every consumer loves a good deal - almost 300 million combined shoppers on Black Friday and Cyber Monday spending $11 billion don't lie - but still, n...

Do Marketing Teams Need More Options to Be Effective?

Scott MacFarland | Posted 11.03.2015 | Business
Scott MacFarland

If you are in this predicament, you're not alone. Marketing executives, business owners and marketing teams all are trying to discern how to create an effective marketing plan that reaches their prospective customers and drives them through to a purchase conversion.

How Does Mobile Pay Impact Marketing Teams?

Scott MacFarland | Posted 11.02.2015 | Business
Scott MacFarland

If I think about the first customer touch point on mobile and follow the customer path all the way through to a purchase conversion, I end up at a destination that includes mobile pay.

The Next Generation Retail Mobile Consumer -- Wait 'til You See This!

Scott MacFarland | Posted 09.01.2015 | Business
Scott MacFarland

Imagine, mobile takes over retail... completely. Customers research, compare and even purchase while they are standing at the merchandise rack in the store.

8 Ways Marketers Are Being Heard In 2015

Steve Olenski | Posted 08.25.2016 | Business
Steve Olenski

Consumers literally have the entire world at their fingertips and as a result, there's a considerable amount of marketing noise. With so much information streaming at a near constant, new and innovative methods of engaging users are crucial to establishing a unique voice over the chatter.

The Smartphone Generation Gap Isn't So Large After All

Julie Ask | Posted 08.07.2016 | Technology
Julie Ask

For most marketers, the word Millennial is synonymous with mobile. If they want to engage with Millennials (consumers ages 18 to 34) to drive brand awareness or purchases, mobile must be a focus.

The Story of Localized Marketing - Part II

Max Gladwell | Posted 07.07.2016 | Technology
Max Gladwell

Gretzky's well-known quote is one of the most abused business clichés, but that's because (a) business people love sports analogies and (b) it so perfectly captures the essence of vision.

The Story of Localized Marketing - Part I

Max Gladwell | Posted 06.29.2016 | Technology
Max Gladwell

All brands need to prepare for the localization of marketing...or get left behind.

Is Your Marketing Old School? What About Your Customers?

Scott MacFarland | Posted 06.29.2016 | Business
Scott MacFarland

Marketing can be one of those disciplines when tactics and strategies vary greatly based on the industry your business is in. Some businesses prefer traditional media, direct mail and face-to-face personal selling.

The Need to Focus on Mobile-First Becomes Imperative for Businesses

Jonha Revesencio | Posted 06.19.2016 | Business
Jonha Revesencio

Business owners have understood for a long time that they need to have a strong online presence, but the rapidly increasing popularity of smartphones and other mobile devices have made it necessary to adjust even the most basic Internet marketing strategies.

Mobile in Mind: Thoughts on the Present and Future of Mobile Marketing

Steve Olenski | Posted 06.11.2016 | Business
Steve Olenski

From mobile advertising and mobile wallets to mobile sales mechanisms and reward-based mobile advertising, executives are realizing the current benefits and planning for the future opportunities mobile has in store.

Lessons Learned From Starbucks on Experimenting With Mobile Marketing at Retail

Brian Honigman | Posted 06.04.2016 | Business
Brian Honigman

This type of marketing is still developing, but learning first how to effectively experiment with different uses of mobile to see what works and what doesn't now is important for continued success in the future.

8 Mobile Marketing Tips You Don't Want To Miss

Scott MacFarland | Posted 06.27.2015 | Business
Scott MacFarland

Because the rise of mobile usage has skyrocketed, the culture of communication has changed, and marketers need to keep up by understanding how their prospective customers prefer to communicate.

Mobile Readiness Now Essential for Local Business Success

Sharon Rowlands | Posted 06.05.2015 | Business
Sharon Rowlands

Not all screens are created equally - and that means local businesses could be missing out on huge selling opportunities if their marketing efforts aren't optimized for mobile.

What Businesses Need to Know About Direct Marketing

Ira Kalb | Posted 05.30.2015 | Business
Ira Kalb

Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?

A Lesson From GlenGarry Glen Ross: Always Be Engaging - How to Make Holiday Marketing Relevant

Puneet Mehta | Posted 12.01.2015 | Technology
Puneet Mehta

We are officially in the holiday season. A time that is full of merriment and cheer, but also a time when we can't do virtually anything online, watch any TV show or open our email (or mailbox) without seeing a promotion for holiday shopping.

The Influence and Lucrativeness of Mobile Apps

Ilana Greene | Posted 01.20.2015 | Small Business
Ilana Greene

Smartphone popularity has skyrocketed in recent years, largely due to the affordability of these devices, but also the variety and availability of apps.