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Mobile Marketing

A Lesson From GlenGarry Glen Ross: Always Be Engaging - How to Make Holiday Marketing Relevant

Puneet Mehta | Posted 12.17.2014 | Technology
Puneet Mehta

We are officially in the holiday season. A time that is full of merriment and cheer, but also a time when we can't do virtually anything online, watch any TV show or open our email (or mailbox) without seeing a promotion for holiday shopping.

The Influence and Lucrativeness of Mobile Apps

Ilana Greene | Posted 01.20.2015 | Small Business
Ilana Greene

Smartphone popularity has skyrocketed in recent years, largely due to the affordability of these devices, but also the variety and availability of apps.

What to Do About Fraud in the Mobile App Industry?

Natasha Starkell | Posted 11.12.2014 | Technology
Natasha Starkell

To avoid mobile ad fraud, use a sophisticated app tracker and check which sources bring real paying users rather than dead installs. Look for references and recommendations when buying advertising or rely on programmatic ad buying.

Why Are Facebook, LinkedIn and Foursquare Splitting Their Apps?

Noah Mallin | Posted 09.08.2014 | Technology
Noah Mallin

There are hundreds of thousands of mobile apps out there for iOS and Android users but the reality is most people only ever use a handful regularly. So why are so many major apps literally tearing themselves apart, and forcing people to use two apps where one once sufficed?

Apple's Indie Game Showcase: a No-case to Simogo, Others

Natasha Starkell | Posted 06.28.2014 | Technology
Natasha Starkell

Apple recently introduced the Indie Game Showcase in its App Store to help independent game developers flog their wares, or at least spend a few days in the spotlight and get their name singled out amongst the crowd.

If I Can't Sell It, I'll Keep Sitting On It

Michael Ramah | Posted 05.14.2014 | Business
Michael Ramah

Those clinging to the false security of the conventional model should take a long hard look at the fragmentation that is confounding the advertising industry.

Diving Into the Mobile Web - How Brands Can Optimize in 2014

Shawn Prez | Posted 04.28.2014 | Business
Shawn Prez

The age of e-commerce is fully upon us and the rage is all mobile. As smartphone and tablet use continues to grow, businesses without mobile-optimized websites risk losing out on potential sales.

4 Basic Principles of a Successful Mobile Marketing Strategy

Loolwa Khazzoom | Posted 04.27.2014 | Business
Loolwa Khazzoom

The average smartphone user reaches for her device about 150 times per day. In a word: Wow.

Why Mobile Is the Future of Advertising and Marketing

Tom Lowery | Posted 04.20.2014 | Business
Tom Lowery

Not having a mobile strategy is a "recipe for disruption", with a dash of eventual panic thrown in. The age mobile is still young enough for brands to get on board with it. That means larger budgets and greater focus on the road ahead.

Hit The Ground Running in 2014 - Your Guide to Maintaining Email Marketing Momentum

Seamas Egan | Posted 02.17.2014 | Small Business
Seamas Egan

Congratulations, you survived the holiday frenzy! It's time to relax, right? Nope. I get it: you've worked your tail off and now it's time to rest -- you have the next 12 months to meet your goals. Wrong. It should start now.

WATCH: Apple's Mobile Marketing Gift to Retailers

Shawn Amos | Posted 02.12.2014 | Technology
Shawn Amos

Welcome to the in-store, personalized mobile retail experience. Information where and when you need it most. Brought to you by... Apple? Apple debute...

Why Your Business Needs to be Found on Mobile Devices [Infographic]

Jonathan Long | Posted 01.23.2014 | Small Business
Jonathan Long

As a business owner you need to welcome the smartphone with open arms if you haven't already, because your customers aren't going to be putting them down any time soon! Take a look around and try to NOT see someone clutching onto his or her smartphone for dear life.

9 Mobile Marketing Tactics For Your Small Business

Melinda Emerson | Posted 12.04.2013 | Small Business
Melinda Emerson

Even if you have a brick and mortar retail store, your website must be mobile friendly. Regardless of whether you sell a service or product, if your customers can't find your small business through a mobile search, you will be left in the dust.

Remixing Retail

Catherine Tabor | Posted 11.26.2013 | Business
Catherine Tabor

The ability to track ROI and performance of promotions is finally a reality.

Marketers -- Social Is for Philosophers, Mobile Is for Cartographers

Noah Mallin | Posted 11.19.2013 | Business
Noah Mallin

Social marketing is a philosophy, not a platform or channel strategy. Social is about creating a story that is open-ended and portable, one that others want to participate in and share.

Search, Social and Mobile: The Three Pillars of Modern Marketing

Jim Yu | Posted 11.19.2013 | Business
Jim Yu

As brands look to the future of digital marketing, it's crucial that they consider their customers, the content they might be interested in, and how it can be incorporated into a fully integrated strategy across search, social and mobile.

The Optimal Social Strategy: Leveraging Content to Drive Business Results

Jim Yu | Posted 11.05.2013 | Business
Jim Yu

Many companies make the mistake of using social tools to portray themselves in an entirely new light, which can lead to mixed and inauthentic messages. Instead, identify what your company does well and use social tools to amplify those things.

Mobile Growth Challenge: Scale and Conversion

Jim Yu | Posted 10.14.2013 | Business
Jim Yu

Across industries, brands are creating mobile campaigns to capitalize on this largely untapped channel for engagement. However, many of these campaigns have been based on trial and error, as there isn't a rulebook to guide marketers to mobile success.

Randall's Day 3 Roundup from Cannes - Live From the Rooftop

Randall Rothenberg | Posted 08.19.2013 | Technology
Randall Rothenberg

As consumers migrate from screen to screen and shift from smartphone to tablet to phablet, there is a growing desire for mobile to provide access to useful, relevant information and services more tailored to their needs.

Randall's Day 2 Roundup from Cannes - Live from the Rooftop

Randall Rothenberg | Posted 08.18.2013 | Technology
Randall Rothenberg

Yesterday, Cannes Lions Award winners were revealed and I attended the AOL Makers dinner where I was able to talk with some of the most amazing women in history who are still trailblazing today.

Sephora's VP Interactive On Mobile Technology: Threat or Opportunity?

Andrew Cherwenka | Posted 06.02.2013 | Business
Andrew Cherwenka

Sephora execs may have heard Silicon Valley veteran Marc Andreessen predicting the death of traditional retailers earlier this year. But with its leadership in digital and mobile technology, Sephora's future is bright.

The Content Brief: Location Marketing and the Future of Retail

Shawn Amos | Posted 05.22.2013 | Technology
Shawn Amos

It's the dawn of a new era in retail. The days of blaming the digital revolution for siphoning business are dwindling, as merchants are realizing that...

INFOGRAPHIC: Social Media and Mobile Greatly Impact Shopping Habits in Asian & African Countries

Brian Honigman | Posted 05.21.2013 | Technology
Brian Honigman

Consumers are simply more knowledgeable about what they are thinking of buying because of the continuing use of mobile and social. This trend can be seen world wide, especially in select Asian and African countries.

Teaching the Connected Consumer in Higher Education

Lin Humphrey | Posted 04.09.2013 | Business
Lin Humphrey

As a Ph.D. student in marketing, I have been extremely fortunate that I teach and learn in a cutting-edge facility with forward-thinking administrators.

New and Social Media Trends for Small Business in 2013

Britt Michaelian | Posted 03.19.2013 | Small Business
Britt Michaelian

As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?