The problem for Facebook is that consumers don't really see Facebook as a content hub, they see it as a place to connect with people they know. Those connections just happen to be more and more frequently through content.
What's happening in the bustling slums and remote villages of the developing world is this: a riveting convergence of microfinance, direct selling, mobile technology and social media that has the power to bring the work of local entrepreneurs to new heights.
Last week, my good friend on the East Coast texted me after midnight in a tizzy about a new dating app called Lulu. I knew this was serious because I hadn't heard from Bob in almost a year, and he didn't sound drunk.
Another option for brands not able to invest in the crème de la crème of video production and distribution is now upon us. Below are seven compelling reasons to kick-start your video marketing. Welcome to the new world. Fast forward to 2014.
'Tis the season to, well, buy stuff. Increasingly, the stuff we buy is electronic. In fact, not only that, but increasingly the stuff we buy with is electronic, too. We are using gizmos to shop for gadgets, or possibly gadgets to shop for gizmos.
Over the course of nearly two decades working in the field of global health, I've had the opportunity to travel to, live and work among remarkable people in some of the most remote communities in the world.
Smartphones are a great tool that simplify life, but taking a few precautions and securing the info you put on your phone may result in a more important contribution to keeping your life simple. Identity theft will likely cost you lots of time and lots of money.
These days, when you look at kids sitting on the subway or cross town bus, they're not hooked on crossword puzzles and word searches. They're heads down in their tablets, sometimes sharing with a sibling, other times playfully fighting over one.
Imagine empowering a person living with diabetes to track their blood-sugar levels throughout the day, report on how they feel at various points (e.g., after meals or exercise) and record how much insulin they took - all from a phone in the palm of their hand.
So. I had decided to give up on cellphones. Okay. Right. But...um...what exactly was I supposed to do again? I mean, what's the step-by-step here? Was this to be an immediate, bandaid-ripping-type thing or a gradual phaseout?
Consumers who start shopping early may find some of the best deals this season. The consumers who are empowered the most through prior research and shopping trend information have a leg up on those simply "winging it."
When somebody says 'mHealth' or mobile health, there can be a tendency to think primarily of fitness wristbands and lifestyle apps to monitor weight, count calories or record the number of steps taken.