As brands move on from the marketing funnel era, they need to keep the individual customer as the focus of every effort. Marketers can't promote a new product to the world and expect people to run out the door to pick it up.
People are more empowered now than they've ever been. And they're having their say in ways they've never had before, heard by wider audiences and taken ever more seriously.
With mobile set to become the dominant conduit for online traffic in the next few years, it's time for all marketers to get seriously strategic when it comes to configuring mobile sites.
Last week the highest court in the land recognized the centrality of mobile when Chief Justice Roberts wrote in an opinion, "modern cell phones...a...
ven if that audience isn't willing to pay directly for content, membership packages allow newspapers to offer something different, an emotional connection with their core readers complemented by special deals and opportunities. Expect memberships to become a more common feature.
I recently spoke with Crawford Del Prete, Executive Vice President of Worldwide Products and Chief Research Officer at IDC about digital business tran...
Mobile is so 2010. So why would Amazon throw its hat into the game of phones? That's the thing -- it didn't. The company is headed into battle in two other markets full of potential: real-world commerce and digital advertising.
Apple's main effort to increase app diversity and discoverability has been to feature unique and exceptional apps on the main App Store screen.
In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.
It is important to keep up with the latest trends in the space so that your business doesn't find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google's organic results.
Publishers need to invest time, money, and most important - focus - in order to leverage the opportunity from their mobile audience, and here are a few tips and strategies to do so.
Scavenging the IndieGogo startup farm leaves me with a lot of candidates for my next tech discovery. I think I found a promising product that really fits into a niche that is supported by a lot larger market than you may imagine - I'm talking about a touch screen internet router.
This is a paradigm shift in the technology space and CPG brands such as Unilever are at the forefront of progress. For the first time ever, mobile device users are spending more time on apps than browsing the Internet. This makes for a market where brands planning to expand market reach must build an app.
There are several key differences in how to optimize your content for mobile consumption. Here's what you can do today to make your content optimized for the rise in mobile.
"Today, my job is to inspire and lead our team of mobile engineers at Yahoo to create exceptional products that impact our users. And I do this with the same passion that my mom instilled in me."
At Ycenter, we believe in three things 1. Make an impact for communities in Africa 2. Offer a hands-on learning experience for college/university stu...