This is a paradigm shift in the technology space and CPG brands such as Unilever are at the forefront of progress. For the first time ever, mobile device users are spending more time on apps than browsing the Internet. This makes for a market where brands planning to expand market reach must build an app.
There are several key differences in how to optimize your content for mobile consumption. Here's what you can do today to make your content optimized for the rise in mobile.
"Today, my job is to inspire and lead our team of mobile engineers at Yahoo to create exceptional products that impact our users. And I do this with the same passion that my mom instilled in me."
At Ycenter, we believe in three things 1. Make an impact for communities in Africa 2. Offer a hands-on learning experience for college/university stu...
Technology isn't just disruptive, but it is changing the way we communicate.
By absolute necessity, consumers have gotten fairly paranoid about the ways in which they share personal information online. There is big value in a service that allows consumers to share material -- and then make that material disappear.
An Apple a day keeps the doctor away. An Apple every 20 seconds... well... that's too many f*cking Apples.
Becoming mobile-first is about enabling services that are only possible in a mobile world, a pretty exciting challenge across industries, and an opportunity to reset the playing field in your industry.
Regular readers know that I have been covering the Mobile space for the last few years because I believe it's rapidly evolving the world.
To ensure that your marketing program is seamless and all-encompassing, develop a channel of communication with your CMO and ask these three questions to streamline strategy.
But we like to get off the beaten path a bit, and give some suggestions about a few of our favorites that maybe you aren't so familiar with! Let us know what we're missing.
Acknowledging the national importance of entrepreneurship to America's economic growth, one of the attendees there asked an important question: How do we encourage more people to become entrepreneurs?
Companies like ecoATM, Liquidity Services, Electronic Recyclers International Inc. and Appliance Recycling Centers of America all make it easy for Americans to properly dispose of your old cell phone, tablet, computer or refrigerator, and will dismantle the products in a responsible way.
Enterprise mobility is a Hard Trend--it will continue to grow rapidly. In other words, think of mobile devices and the corresponding apps as a magnitu...
A few months into investment banking in New York, I stumbled on an idea and quit my job immediately to pursue it. I couldn't afford my rent anymore, so I moved in with my co-founders into a tiny apartment and started our adventure.
Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.