Becoming mobile-first is about enabling services that are only possible in a mobile world, a pretty exciting challenge across industries, and an opportunity to reset the playing field in your industry.
Regular readers know that I have been covering the Mobile space for the last few years because I believe it's rapidly evolving the world.
To ensure that your marketing program is seamless and all-encompassing, develop a channel of communication with your CMO and ask these three questions to streamline strategy.
But we like to get off the beaten path a bit, and give some suggestions about a few of our favorites that maybe you aren't so familiar with! Let us know what we're missing.
Acknowledging the national importance of entrepreneurship to America's economic growth, one of the attendees there asked an important question: How do we encourage more people to become entrepreneurs?
Companies like ecoATM, Liquidity Services, Electronic Recyclers International Inc. and Appliance Recycling Centers of America all make it easy for Americans to properly dispose of your old cell phone, tablet, computer or refrigerator, and will dismantle the products in a responsible way.
Enterprise mobility is a Hard Trend--it will continue to grow rapidly. In other words, think of mobile devices and the corresponding apps as a magnitu...
A few months into investment banking in New York, I stumbled on an idea and quit my job immediately to pursue it. I couldn't afford my rent anymore, so I moved in with my co-founders into a tiny apartment and started our adventure.
Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.
There's good news for daters to make it easier to find love from their mobile phones. Today Match.com released their long-awaited and very user-friend...
For developers to succeed in the long term, Google must take action to clean up the Google Play store. Changes may slow down the app approval process, but most developers would welcome it if it also created an environment where consumers were more comfortable paying for apps.
Technology is wonderful, useful, and helpful. But, it can also be distracting, dangerous, and hurtful... especially when a child innocently stumbles into an unknown area or person.
In this competitive marketplace, an app needs to jump off the screen and capture the user's attention. Retailers that are not incorporated into broader shopping apps are like sailors without a ship.
Companies that are looking to understand their customers and how they consume content are going to lead the way in this dynamic and continually evolving space.
It doesn't take a face-painting UConn fan to know that NCAA championships are won by a deep bench and strong team. You need a full complement of skill...
With the World Cup taking place this summer, I was excited to talk with Howard Handler, CMO of Major League Soccer at SXSW Interactive this year. Howard is a sharp dude with a unique background.