Your customers are inundated with messages every day from friends and family, work colleagues, and a slew of marketers trying to cut through the clutter. Bank notifications, news updates, and fitness tracking also land on the mobile phone.
If you've been following the trends lately, you know how important mobile - specifically mobile advertising - is for your business. It's vast. It's growing. And it's surprisingly underutilized as an ad platform.
It's a wild world out there in cyberland and after years of struggling to come up with viable financial plans to keep themselves afloat at a time of immense disruptive change to their traditional business models, along comes news that the online goal posts have once again shifted.
Here are the Top 10 Game Changing Tech Trends that I think deserve special mention. Every business must embrace mobility as a new business model. Mobile transactions, content, offerings, business processes, customer engagement and security will create a more agile mobile enterprise.
How do you know exactly how many calories sirloin steak and mashed potatoes has? Or the nutritional value and breakdown of carbs and fats of your Sunday brunch? Anthony Ortiz, the CEO and founder of Fitly, may have the answer with SmartPlate.
Nowadays, there truly seems to be an app for everything. Whether it's having your dinner delivered straight to your door with a push of a button or scheduling the nearest personal trainer to come to your house for your leg day workout, the mobile space doesn't cease to impress.
That mobile is the new buzzword is no surprise. News and content consumers want their regular fixes on the go, everywhere, all the time, and newspapers are having a hard time keeping up. So the Innovations report offers papers the following advice to jump on the mobile train before it leaves the station.
Now we are about to experience another leap forward -- in the next five years almost every human will be connected by a device to the net. Only those under one may escape being connected, although many of them will no doubt be playing with their parents' devices.
We're already in graduation season and Father's Day is quickly approaching. That means everyone's looking for the perfect gifts for dads and grads. In the rapidly growing technology industry there are hundreds of wonderful options for gifts, finding the right one for the celebrant can be tricky since it's such a crowded field.
Welcome to Facebook Tower, open since 2004 and currently home to 1.44 billion people from around the world. It's completely free to come live in Facebook Tower, and when you move in you get complimentary access to all of our amenities.
Mary Meeker's annual Internet Trends report dropped at last week's Re/Code Code Conference, and is it any surprise that year-over-year mobile growth continues to outpace expectations? Of course not.
This type of marketing is still developing, but learning first how to effectively experiment with different uses of mobile to see what works and what doesn't now is important for continued success in the future.
So it's quite surprising that while there has been an outpouring of innovation in consumer apps, there has been relatively little imagination displayed so far in the world of business apps. What are needed are more "authentically mobile" business apps -- that is, apps centered on new-to-the-world functionality that would have been inconceivable before the smartphone revolution.
The Apple car is coming. And by its code name, it is clear that Apple is aware of and prepared for an epic battle. It won't be easy, but if there is a company on earth that has skills, processes, and capital to disrupt the calcified juggernaut that is the auto industry, it is Apple.
The first week I was on Periscope I had the most vivid dreams (which sounds crazy to admit) but I think a big part of it was getting the chance to not just see the world through a filtered TV show, but through an 'average Joe.'
Energy poverty, which affects 1.2 billion people around the world who lack access to electricity, is, according to David Roberts, "the greatest challenge of our time." That's because it pits our need to reduce fossil fuel consumption head to head against lifting hundreds of millions out of extreme poverty.