Touching a screen and moving objects is pretty intuitive. But there will always be people who long for reality. Real buttons to push, real levers to flip, tactile controls that provide immediate feedback.
Why isn't mobile the most successful advertising platform? It should be. Mobile ads can be targeted, are delivered to a device that is "always on" and with the user, and can be personalized across numerous dimensions, including location and usage history.
Unlike those who believe the hardware business is finito, I think there's a remaining opportunity that is somewhere between niche and substantial, and that could create an enduring role for the beloved but now passé, eBay-ready CrackBerry.
Social marketing is a philosophy, not a platform or channel strategy. Social is about creating a story that is open-ended and portable, one that others want to participate in and share.
As your relationship develops, communicating via characters is inevitable and when done thoughtfully, can enhance your budding relationship.
Africa is the world's "youngest" region. There is a unique opportunity to help transform an entire generation through the right long-term investments in education, health care, manufacturing and banking.
Today Samsung announced its highly anticipated Smart Watch aptly name GALAXY Gear. Are people ready for the smart watch revolution? Do people even wear watches any more?
It wasn't all that long ago when owning a Nokia cell phone carried with it a certain cache of being forward thinking, stylish and "cool."
It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens.
We have a secret to share. Shhh. I started Gov20LA five years ago with a goal to open the dialog and discussion between governments and private grou...
No need for smartphones or downloaded apps or even SMS text messages -- it turns out voice may be the killer mobile app for reaching millions of farmers in thousands of languages, many of whom can't read.
With the advent of improved technology and an increasingly mobile workforce, the option to work where you need to be is becoming accepted, if not a necessity, for many organizations.
USAID just announced its investment in mWater, a non-profit tech startup, whose phone app can instantly test and analyze water quality from local sources and share this information on their global, open-source water monitoring database.
The Middle East and North Africa (MENA) should take advantage of its mobile penetration and entrepreneurial activity to improve its healthcare systems.
It's reported that Android malware threats exceed those of PCs. Gone are the days when hackers attacked laptops; instead, mobile devices are the target and, ironically, are less protected than their counterparts.
Mobile marketing is not the future, it is the NOW. If your small business is not findable on every single device, you may be missing out on a big share of the market.