When Transparency International (TI) met in November 2013 for its annual meeting in Berlin, on the table was a resolution, sponsored by TI Germany and...
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In the 1960s, Electrolux began selling its vacuum cleaners in the UK under the slogan, 'Nothing Sucks.. Like an Electrolux.' At the time, the slogan was considered inappropriate for the American market. Time to reconsider?
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