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(VIDEO) Tear Down Those Walled Media Gardens: Bough Of Mondelez On Carat Panel

Andy Plesser | Posted 07.25.2016 | Business
Andy Plesser

CANNES - Do data and technology that can enhance consumer television and video targeting for advertisers want to be open and uniform, or do they want ...

(VIDEO) Mondelez' Bough: Scaled Businesses Can Be 'Dragons' If They Sense Consumer Trends

Andy Plesser | Posted 07.18.2016 | Business
Andy Plesser

LAS VEGAS - Forget the unicorn startups. B. Bonin Bough wants to be among "the next wave of dragons" that create billion-dollar businesses on the back...

Cannes 2016 Shingerview: Bonin Bough, Mondelez International

David Shing | Posted 07.11.2016 | Media
David Shing

"People will tell you that 1 out of 5 minutes are spent on the Facebook feed, but the other 4 minutes are spent in messaging. And here we are at Canne...

Changing Tribune to tronc Brings Up the Age Old Question 'When and How Should Companies Change Their Names?'

Ira Kalb | Posted 06.12.2016 | Business
Ira Kalb

Many have commented on the proposed name change of Tribune Publishing to tronc. Most of the comments have been critical. Rather than just add to the c...

How Oreos Explain The 2016 Election

The Huffington Post | Dave Jamieson | Posted 05.10.2016 | Politics

Last year, Michael Smith learned that his middle-class factory job on Chicago's South Side was headed to Mexico. The news stunned Smith. After all, hi...

When Brands Do Good: 1000 Mallomars  -- A Tribute to a Single Meaningful Life

Eileen Horowitz Bastianelli | Posted 12.09.2015 | Good News
Eileen Horowitz Bastianelli

On June 16th this year I woke up and had a knot in my stomach. I knew my dad had died, crazy as that sounds: He wasn't sick, and not so old. I just kn...

As Nabisco Ships 600 Jobs out of Chicago to Mexico, Maybe It's Time to Give up Oreos

Marilyn Katz | Posted 08.05.2015 | Chicago
Marilyn Katz

For me? Just as I don't shop at Wal-Mart where guns are sold next to the cereal, I won't be eating Oreos. A small and ineffectual gesture, perhaps, but one that will give me some satisfaction while I wait and work for a government that takes a stand.

Holographic Ads Are Now In Supermarkets, And They're Freaky

The Huffington Post | Joe Satran | Posted 06.26.2015 | Taste

It's official. We live in the future. This week, Mondelez -- the former snacks division of Kraft that manufactures brands such as Chips Ahoy, Trid...

Mondelez: Why the Choice of a Name Is so Important

Ira Kalb | Posted 06.15.2016 | Business
Ira Kalb

It has been over three years since Kraft spilt into two companies. The grocery group retained the Kraft brand identity -- calling itself Kraft Foods Group and kept the stock symbol KRFT. The snack foods group held a company contest to create a new name.

(VIDEO) Mondelēz's Bough Aims To Be A Data Player

Andy Plesser | Posted 02.14.2015 | Business
Andy Plesser

One of the industry's celebrated digital marketing chiefs says using his company's own data about consumer behavior will become key to future campaign...

(VIDEO) TubeMogul CEO: We Went Public to Remain Independent

Andy Plesser | Posted 12.07.2014 | Technology
Andy Plesser

The adtech industry continues consolidate  into giant tech silos, with several owned by big publishers including AOL, Facebook, Google and Yahoo.  B...

(VIDEO) Giant Snack Maker Mondelēz Nets 100 Million Views w/ 'NowThisNews" Real-Time Collaboration

Andy Plesser | Posted 12.07.2014 | Media
Andy Plesser

Already considered a leader in real-time brand content creation on a per-campaign basis, Oreo maker Mondelēz International in April announced a part...

(VIDEO) Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez' Bough

Andy Plesser | Posted 11.15.2014 | Business
Andy Plesser

COLOGNE, Germany -- The injection of "programmatic" ad-trading automation and control in to linear TV will likely increase, not diminish, the value of...

Oreo Is Literally Mailing A Bunch Of People One Tiny Oreo Each

The Huffington Post | Alexander C. Kaufman | Posted 08.21.2014 | Business

Oreo’s cutesy campaign to promote Oreo Minis didn't exactly hit the spot. The brand ramped up hype late last month when it pledged to send free t...

(VIDEO) Mondelez's Bonin: Marketers Must Move Past Complacency

Andy Plesser | Posted 08.30.2014 | Business
Andy Plesser

CANNES, France - Media planning has been pretty easy of the past 50 years, with deals done in back rooms over Scotch and cigars.  The complacency of...

SXSW Shingerview: Jason Levine, Mondelez

David Shing | Posted 05.28.2014 | Technology
David Shing

Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.

The Disturbing Question Two Girls Found On A Candy Wrapper

The Huffington Post | Mandy Velez | Posted 12.16.2013 | Parents

New Zealand dad Ekant Veer feared the moment his daughters would face the reality of body-shaming for the first time. But he certainly never guessed i...

Kraft Crafts Big Changes

The Huffington Post | Joe Satran | Posted 02.25.2013 | Business

Grocery giant Kraft -- which produces staples from Miracle Whip to Kraft Macaroni & Cheese -- has been struggling a bit since it was rent asunder from...

Kraft Foods' New NSFW Name

The Huffington Post | Timothy Stenovec | Posted 06.07.2012 | Home

Maybe it's time Kraft Foods think about a way to incorporate "from Russia with love" as a new slogan. The company announced on Wednesday that it ha...