I had the pleasure of hearing Kevin Weil, VP of Product Revenue discuss Twitter's monetization strategy at Ad Age Digital. His presentation gave me insight into the question that everyone wants to know: How much am I worth to Twitter?
The Valley has been having an existential crisis for a while. I think it's due to the gap between content and commerce, which are still somewhat like The Presidio and Marin County before they were connected by the Golden Gate Bridge.
This is fertile ground for Facebook advertisers, and should allow the creation of much more relevant and interesting ad campaigns -- and thus more ad dollars for Facebook, since there's currently no way for an app creator to generate revenue from the data they are contributing to the Open Graph.