Ultimately we realized that in order to grow to the point where we were selling a LOT of sauce, we needed to first be full-time and focus all of our effort on expansion. Okay, that's risky.
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Why approach sandaled-sweatshirted engineers first? Because they love hot sauce.
We're sick of hearing verbose food pitches that ramble on and on about the freshest, organic berries from some small village in Bolivia (or wait, was it Bangladesh).
Friends and family are typically the first line of tasters for new recipes. They want to support you, which is precisely why they have the potential to be lousy guinea pigs if you're seriously thinking about selling your product.
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