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Montgomery Ward

Direct Marketing: Perhaps the Most Effective Way to Do Marketing on a Budget

Ira Kalb | Posted 11.08.2015 | Business
Ira Kalb

Ever since the World Wide Web began to be commercialized in 1995, the center of gravity in the marketing universe seems to have shifted toward the Int...

What Businesses Need to Know About Direct Marketing

Ira Kalb | Posted 05.30.2015 | Business
Ira Kalb

Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?

Ten Fascinating Facts about Shopping by Mail (or Online)

Kate Kelly | Posted 11.17.2011 | Healthy Living
Kate Kelly

"First gridlock alert day of the holiday season" was a news headline being trumpeted by talk-radio hosts in the New York area this morning. Despite t...

David Brooks May Seem Reasonable, but He's With Barton Underneath

Sandy Goodman | Posted 05.25.2011 | Media
Sandy Goodman

While Rep. Barton's outrageous apology to BP was "politically an unbelievably stupid thing," Brooks said, there was "a kernel of truth at the core" of the Texas Republican's speech. That kernel, according to Brooks, was "that we are a nation of laws."