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Morton Salt Girl

Branding and the Girl in the Yellow Dress

Jan Folkertsma Schichtel | Posted 12.01.2014 | Business
Jan Folkertsma Schichtel

In the annals of branding, the Morton Salt Girl is a monumental achievement. She's been tweaked from time to time over the past century, but the company has wisely retained and respected her widely recognized identity.

The Morton Salt 'Umbrella Girl' Has A New Look

Posted 01.29.2014 | Chicago

Morton Salt's iconic "Umbrella Girl" got a few minor tune-ups for her 100th birthday this week. The Chicago-based company recently revealed a fres...

The Everyday Expression Invented By A Table Salt Brand

Kitchen Daily | Posted 08.31.2012 | Taste

When everything seems to be going wrong in your life, there's one expression that you're likely to hear from friends and family: When it rains, it pou...