Diving into the world of Pepsi is a difficult one -- what was once a simple drink is now an entire corporation that owns multiple other brands. You may have had no idea that Tropicana is actually a product of PepsiCo.
Matthew Olzmann is one of a handful of poets I know that can win over those who think they hate poetry. He wins over the haters because he is funny, but also because the poems have doors that open and invite you inside.
Realizing that fans' creative energy can increase awareness and sales, marketers are giving more control of brands to consumers with campaigns like Mountain Dew's Dewmocracy and Doritos "Crash the Super Bowl" contest.