It's been nearly three weeks since the deeply troubling tragedy at a movie theater in Aurora, Colorado. The box office has been weak ever since. Is there a correlation to be made here, or is it just a matter of not-so-good movies being released?
For the movie industry it doesn't just come down to better movies, better concessions and nicer seats (at higher prices). It needs to be about increasing fan engagement and focusing on the quality of the overall experience.