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Movie Marketing

The Good, the Bad and the Box Office Hit -- Why Marketing Matters in Hollywood

Preetam Kaushik | Posted 12.25.2013 | Entertainment
Preetam Kaushik

To many of us in this generation, Christopher Nolan's The Dark Knight is one of the best films ever.

Spielberg's 'Lincoln' Box Office Magic Makes Middle Age the New 20-Something

Debra Sharon Davis | Posted 02.19.2013 | Fifty
Debra Sharon Davis

What does it mean when an intelligent film like Lincoln, in its sixth week of major release last weekend, came in number three at the domestic box office, beating both Skyfall and the the last installment of the Twilight Saga this busy holiday season?

Joe Satran

A Look Inside The Cutthroat World Of Movie Poster Graphic Design

HuffingtonPost.com | Joe Satran | Posted 05.11.2012 | Entertainment

When the marketing executives at Warner Brothers Pictures asked Ignition Print to pitch ideas for movie posters to promote Tim Burton's remake of "Dar...

Modern Movie Marketing Campaigns That Didn't Know When to Stop

Scott Mendelson | Posted 05.25.2011 | Entertainment
Scott Mendelson

For a moment, let's have a look back at some classic 'shoulda quit while you're ahead' marketing campaigns.

Marketing Movies to "Discriminating Women"

Melissa Silverstein | Posted 05.25.2011 | Entertainment
Melissa Silverstein

Women need to get out and support films they are interested in on opening weekend so they get counted in Hollywood terms.