Like a cat caught with the pet canary in its mouth, the world's largest beverage company has guilt written all over its face. With little feathers still floating all over the house, Coca-Cola wants us to believe it is filled with remorse for spending millions of dollars manipulating science.
In today's global business climate, women continue to strive to breakthrough barriers that keep them from achieving their professional potential -- their male counterparts need to step up to the plate to help them get there.
Today I'm going to zap around the world a bit, outlining some global trends that are areas of opportunity, both for promoting the World Economic Forum's commitment to "improving the state of the world" and for businesses' bottom lines.
Driving change and convincing people that green is good for business requires logic, facts, examples ... but also passion, emotion, and yes, cheerleading. What's wrong with celebrating every now and then?
"Companies increasingly understand that social responsibility is part and parcel of what makes a market leader in the 21st century, and that makes our Annual Meeting a "must attend" forum for top CEOs."