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Multichannel Marketing

How to Use VoC Insights from Employees & Customers to Improve Experiences

Ernan Roman | Posted 05.12.2015 | Business
Ernan Roman

We are often asked what sources of VoC insights should be used to improve the company's customer experience. And often, these insights are right in front of you--from your own customers and employees.

3 Ways Mobile is Impacting Your Marketing Right Now

Ernan Roman | Posted 05.05.2015 | Business
Ernan Roman

Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.

A MassMutual CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.29.2015 | Business
Ernan Roman

Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions.

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 04.24.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.14.2015 | Business
Ernan Roman

Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

Are You Having These 3 Customer Conversations Every Day?

Ernan Roman | Posted 04.07.2015 | Business
Ernan Roman

Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

3 Tips to Improve Your Email Marketing Effectiveness

Ernan Roman | Posted 03.31.2015 | Business
Ernan Roman

Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

Why Omni-Channel Commerce Could Cost You Your Job (And 4 Things You Can Do About It)

Matt Dion | Posted 05.24.2015 | Business
Matt Dion

At the recent Adobe Summit in Salt Lake City, the annual trek made by digital marketers from all over the world to hear everything marketing, there was a buzz around retailers and the challenges poised by omni-channel commerce.

RR Donnelley CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.16.2015 | Business
Ernan Roman

Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is t...

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

Ernan Roman | Posted 05.09.2015 | Business
Ernan Roman

Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.

Free The Children Co-founder Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.21.2015 | Business
Ernan Roman

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.

HackerAgency CEO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.04.2015 | Business
Ernan Roman

Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators. Each blog features one marketing innovator ...

Customer-Centricity Is Mandatory for 2015

Ernan Roman | Posted 03.22.2015 | Business
Ernan Roman

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

5 Marketing Requirements for Luxury Customer Engagement in 2015

Ernan Roman | Posted 03.14.2015 | Business
Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper

Neiman Marcus CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.08.2015 | Business
Ernan Roman

Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 02.14.2015 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

3 Ways Customer Listening Powers Marketing Effectiveness

Ernan Roman | Posted 01.17.2015 | Business
Ernan Roman

Today customers can make sure that their voice is heard like never before. And, if marketers don't have measures in place to listen, they are turning a deaf ear to potentially significant problems and missing out on essential insights for improving their customer experience.

Disney Finds Magic in Reciprocity Marketing

Ernan Roman | Posted 12.21.2014 | Business
Ernan Roman

A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts. But for this to be effective, both consumers and marketers have to change previous behaviors.

Use Human Data to Provide True B2B Personalization

Ernan Roman | Posted 11.29.2014 | Business
Ernan Roman

Article by Ernan Roman Featured on CMS Wire An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers ...

5 Emails Which Drive Value and Response

Ernan Roman | Posted 11.09.2014 | Business
Ernan Roman

We all struggle to create emails that are worthy of being opened. We have to overcome the instinctive "Delete" reflex by our customers and prospects.

5 Tips to Boost Native Advertising Effectiveness

Ernan Roman | Posted 10.06.2014 | Business
Ernan Roman

There's good news for marketers when it comes to consumer acceptance of contextual advertising. Consumers have come to terms with these ads... but onl...

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 10.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

Nearly Two-Thirds Of Marketers Are Not Giving Consumers What They Want

Steve Olenski | Posted 08.18.2014 | Business
Steve Olenski

There is simply no reason that 65 percent of marketers have no plans to offer a seamless shopping experience in the next year and a half, at the very least.

Driving Word of Mouth Referrals: 5 Research Findings and 5 Tips

Ernan Roman | Posted 08.16.2014 | Business
Ernan Roman

Companies rely on customer referrals to bring in new business. But, they continue to struggle to interact, listen, and respond in a manner that provides the engagement and motivation for customers to actually provide those referrals.

The Neuroscience of Engagement

Jason King | Posted 07.29.2014 | Business
Jason King

You may be at the mercy of your incentives management software to determine if you have the necessary flexibility to address males and females differently in your marketing, but here is a brief cheat sheet to help you tailor your programs in such a way that they resonate better with people.