I couldn't believe I was going to a music festival honoring the famous Billy Strayhorn at the Auditorium Theater of Roosevelt University in Chicago -- "Lush Life: The Music of Billy Strayhorn." It felt as if I was attending a homecoming of sorts.
From a marketing standpoint, a good theme song is a home run. Branding wrapped in a memorable, stick-in-your-head melody? That's a priceless commodity in a TV landscape littered with noise and copycat ideas.