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Music Marketing

Kellee Maize: How I "Made It" in the Music Industry: My Top 10 Tips

Kellee Maize | Posted 05.25.2014 | Entertainment
Kellee Maize

I'm still applying these new discoveries myself and learning everyday from them, so I can make no guarantees, but my hope is that this helps a next generation of conscious artists trying to let their voices be heard.

Ghost of a Chance: A New Paradigm for Pop Music Success?

Kurt Ellenberger | Posted 03.11.2014 | Arts
Kurt Ellenberger

Ghost's success continues unabated with the release of an EP entitled If You Have Ghosts, which was produced by none other than legendary musician/rock impresario David Grohl (who also contributed as a drummer).

Katy Perry: Is it the Music or the Marketing?

Jim Joseph | Posted 01.23.2014 | Entertainment
Jim Joseph

Does her music measure up? Sure. But it's pop music, let's face it. We've "heard" "Roar" many times over from many a performer. The lyrics are familiar, as is the beat. Katy put her spin on it, but it's pop music -- the likes of which we've enjoyed for decades.

Push, Don't Shove -- Music Marketing That Actually Works

Julien Mitelberg | Posted 03.27.2013 | Entertainment
Julien Mitelberg

While there has been a hazy cloud hanging over artists, managers and labels relating to how digital music and the Internet affect their sales and bottom lines, the opportunity provided by push marketing remains an untapped well for a wide swath of artists.

Dynamic Personality and Differentiating the Brand: A Social Media and Event Marketing Case Study

Stephanie Keller | Posted 11.08.2011 | Entertainment
Stephanie Keller

Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.

Mike King's Got a Lot to Teach: An Online Music Marketing Guru (Q&A)

Ruth Gerson | Posted 05.25.2011 | Entertainment
Ruth Gerson

I hope I have gleaned the most important aspect of online music marketing from King. I believe his main tenet is to: establish, develop, maintain and grow the connection between artist and fan.

A Master of Kung Folk: a Conversation With Benjamin Taylor

Mike Ragogna | Posted 05.25.2011 | Entertainment
Mike Ragogna

If Benjamin Taylor had made one album and it was 2008's The Legend Of Kung Folk, he would have fulfilled his creative contract with the music gods.