If we truly care about things like the economic inequality or class mobility, putting more degrees in the hands of academically talented young people from poor areas is certainly a way to make a significant difference.
Two dozen colleges know that in order for good college counseling to occur for everyone, the college conversation has to include everyone -- which means my fellow college guide authors and suppliers of college application support have some catching up to do.
Families don't really care if a college considers low test scores; they do care that they don't know who does what. Put your policy on your front admissions page for all the world to see. It will save time, money, and confusion.
If you've been looking for evidence to support a request to provide more college programming in your local schools, look no more. A new report from the National Association for College Admission Counseling offers these nuggets on college counseling in general.