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Naming Rights

Why Groups Should Stop Naming Buildings After Billionaire Donors | Pablo Eisenberg | Posted 03.13.2015 | Impact

Lincoln Center’s announcement last week that David Geffen had contributed $100 million to put his name on a concert hall put front and center how wi...

What's New on Mars: Triangle Monkey Butt

Jan Millsapps, Ph.D. | Posted 05.05.2014 | Science
Jan Millsapps, Ph.D.

The newest name-it-and-claim-it-in-space game, a Uwingu/Mars One partnership, invites the public to participate in naming the 500,000 unnamed craters on Mars. Five dollars gets you a small crater; the big bucks buy you more.

Rights To Iconic Name Sold For Just $10

AP | Posted 09.09.2013 | Business

WOODLAND PARK, N.J. -- The public agency that owned the World Trade Center sold its naming rights to a nonprofit more than two decades ago for $10 and...

The Trouble With Naming Rights

John P. David | Posted 06.12.2013 | Miami
John P. David

We can prevent thousands of future public relations problems by implementing one simple rule: Never name something after a living person.

MAM Sells Out Miami

The Huffington Post | Amanda McCorquodale | Posted 12.02.2011 | Miami

Despite the current summit of contemporary artists and art collectors in Miami, the city did not make it onto the Atlantic's list of most artistic cit...

How Much Would You Pay To Name A Creek?

AP | Posted 11.30.2011 | Weird News

KALONA, Iowa -- One Iowa town is hoping to raise money for sidewalks by auctioning off naming rights to a local creek. The creek in Kalona is current...

Citibank May Walk Out On Mets Stadium

Reuters | Posted 05.25.2011 | Business

Reuters) - Citigroup Inc is exploring the possibility of backing out of a nearly $400 million marketing deal with the New York Mets amid concerns over...