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The Samsung Galaxy Crisis - to Rebrand or Not to Rebrand?

Dr. Alexander Haldemann | Posted 10.27.2016 | Technology
Dr. Alexander Haldemann

Samsung's brand crisis is worse than I thought it would be. The real severity of the problem dawned on me last weekend as I prepared to fly back to Zu...

3 Tests You Need To Do On Your Startup Name

Zak Mustapha | Posted 07.25.2016 | Business
Zak Mustapha

Here's what I say, "If you want people to talk about your startup, you need an awesome product and a sticky name." Because if your name can't be pronounced, is hard to remember or easy to be misspelled then you can kiss your hard product development efforts goodbye.

Like the Biblical Adam, I've Been Invited to Name Things

Barbara Falconer Newhall | Posted 05.09.2016 | Religion
Barbara Falconer Newhall

Western culture has a long tradition of labeling things, categorizing things. The Greeks did it. And the biblical Adam did it when God invited him to ...

Why are Women Still Changing Their Last Names?

Joni Erdmann | Posted 11.10.2016 | Women
Joni Erdmann

If names are so important to us -- why are women so quick to change their last names upon marriage?

Perplexed in Pawtucket: For One Neighborhood, the Name's the Gamesmanship.

Eric McAfee | Posted 10.28.2016 | Travel
Eric McAfee

The residents of Oak Hill may still claim a Pawtucket postal address, but it's apparent that's not the brand they seek for themselves. (Or at least whoever made the decision to furnish a certain intersection with a misleading sign.)

Who's YOUR State's Prime Mascot? Confronting Local Terms Outside Their Normal Homes

Eric McAfee | Posted 05.06.2016 | Weird News
Eric McAfee

When a localized slang term pops up in a habitat far removed from its own, it will cause some heads to turn. And that's exactly what happened along a fairly busy stretch of highway.

What's In a Name? Great Expectations. Just Ask Your Baby.

Christopher Phillips | Posted 10.21.2015 | Parents
Christopher Phillips

Does it really matter what name we're given, or give ourselves? As I was holding dialogues for my newest philosophy book one of the questions that came up on more than one occasion -- especially when I was holding dialogues with expecting parents -- was, "What should a newborn expect?"

Two Beautiful, Miraculous Syllables, Inspired by 'The Names They Gave Me' by Tasbeeh Herwees

Aia Hawari | Posted 03.15.2015 | College
Aia Hawari

Without my consent my name was chosen for me. I learned my name as Baba and Mama crouched down and cooed my name at me as I took my first steps. "Ma-...

Denali Dilemma: Can Ohio Native -- And Alaska's Newest Senator -- Dan Sullivan Get Mount McKinley Renamed?

Alaska Dispatch News | Posted 02.21.2015 | Politics
Alaska Dispatch News

Alaskans of any political persuasion can agree that we should get to name our own state's highest mountain, currently misnamed Mount McKinley. And Sullivan is uniquely positioned to do something about it.

Big Brother Brands

Marc Hershon | Posted 09.14.2014 | Business
Marc Hershon

Such companies exist in every industry. But what factors -- besides their seeming unquenchable desire to acquire other companies -- make us think that they are exhibiting Big Brother-ish behavior?

Empty Vessels

Stanley Hainsworth | Posted 07.19.2014 | Business
Stanley Hainsworth

"Empty vessels favor the bold," I told my friend. A unique and potentially memorable name, when paired with a quality product that truly meets consumers' needs, can be the most powerful asset a brand can wish for.

A Quandary of Quadruplets in Mississippi

Amram Shapiro | Posted 04.20.2014 | Parents
Amram Shapiro

What to call the whole deal? I mean "sets" of quadruplets, "sets" of quintuplets and so forth seems to miss the grandeur of the moment, and the challenge ahead for the parents of such miracles.

What's In A Name? Royal Baby Provokes Thought

St. Louis Post-Dispatch | Rev. Christopher Keating | Posted 07.27.2013 | Religion

(RNS) Naming rites and rituals are seldom in the news — except, of course, when the person in question will be the future king of England. George...

Have You Earned Your Name?

Rabbi Evan Moffic | Posted 05.19.2013 | Religion
Rabbi Evan Moffic

Every moment of life is an opportunity to create the name we make for ourselves. It is the hardest to sustain, and the most important to discover.

Is the NCAA Losing Its Identity?

Gregg S. Lipman | Posted 04.15.2013 | College
Gregg S. Lipman

I would strongly urge the NCAA to take back some branding equity building control and start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.

Notes of an Adopted Self, Part 2

Nicole Brittingham Furlonge | Posted 01.27.2013 | Women
Nicole Brittingham Furlonge

I signed the letter "Christina." I had never used that name before and it seemed so alien to me as my hand forced the signature. Yet, when Sarah called me one month later asking for Christina, I answered "this is she" without hesitation.

Is 'Shakespeare' Bad Branding?

Howard Sherman | Posted 01.23.2014 | Arts
Howard Sherman

If Shakespeare is less prominent on the stage, perhaps it is best to not fly him as the company banner, especially since conventional wisdom holds that many people find the works of the playwright to be difficult and off-putting, a perception aided by years of dull literature teachers in secondary schools.

5 Unconventional Routes To Baby Name Happiness

nameberry | Posted 08.28.2012 | Parents

Written by Pamela Redmond Satran for Nameberry In our best fantasies, here's how we name our babies: MOM-TO-BE: Darling, I just love the names S...

Baby Names: What They Say About Our Times

Ann Brenoff | Posted 02.13.2012 | Fifty
Ann Brenoff

What we name our children speaks a lot more about where we are emotionally at the time than where they may be headed in the future, and therein lies the problem.

It's Elementary

Malcolm Kushner | Posted 02.04.2012 | Weird News
Malcolm Kushner

As anyone who ever took grade-school chemistry knows, elements are the building blocks of the universe. Do you really want to be built out of livermorium or flerovium? I didn't think so.

The Do's and Dont's of Naming a Business

Robert Jordan | Posted 10.01.2011 | Business
Robert Jordan

If you're in the process of naming your company, or even a new product or service, there are a number of factors to consider -- not least of which is how the name translates into the world's major languages used in commerce.

Brands Just Want to Be Friends

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.

How iPad Is Naming the Game

Marc Hershon | Posted 05.25.2011 | Technology
Marc Hershon

Lots of pundits took their potshots at the iPad as it was first coming to market in early last year. Now, a year later, with Apple reportedly having sold 15 million of the devices, no one's laughing.

What Is In Your Name?

Gangaji | Posted 11.17.2011 | Healthy Living

Even if we rebel against them, our names can seem like a kind of map of our persona, a map that defines how we are separate from others.

On Naming Diversity, or Why We Never Asked if Mary Had Jumped the Shark

Philip N. Cohen | Posted 11.17.2011 | Healthy Living
Philip N. Cohen

Individuality emerged as a project -- starting with naming -- of creating an identity for children.