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Narrative Arc

Losing the Plot

Michael Ramah | Posted 10.18.2014 | Business
Michael Ramah

I don't want to spoil the party, but no matter how overused and meaningless it becomes, the word "narrative" actually has a very specific definition. And its meaning is entirely, critically relevant to effective branding and consumer engagement.

Writing a Synopsis for Your Novel: A Scary But Useful Exercise

Holly Robinson | Posted 03.09.2013 | Books
Holly Robinson

What is a synopsis, anyway? Just a summary, right? Wrong. Sure, a synopsis is a summary of your novel's narrative arc and describes the main characters. However, a synopsis must also be its own entity, with dramatic turns and a clear beginning, middle, and end.