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Nation Branding

Why the UN's new chief represents a pivotal moment for "Brand Portugal"

Richard Attias | Posted 10.13.2016 | Politics
Richard Attias

By U.S. Mission Photo by Eric Bridiers [Public domain], via Wikimedia Commons The selection of António Guterres -- Portugal's popular and widely res...

City and Country Branding - How Cities Compete in the 21st Century

Scott Goodson | Posted 05.12.2015 | Travel
Scott Goodson

It's March and people are starting to plan their travel for next summer. Some people are planning next winter break. Others are thinking about investing money or starting offices. Which city or country will you choose?

A New Party for the Global Era

Indra Adnan | Posted 02.07.2015 | Politics
Indra Adnan

How can those of us who feel like global citizens already -- which is not everyone, granted -- begin to act like global citizens?

Edible Nation Branding for the Netherlands

Paul Rockower | Posted 09.21.2013 | Taste
Paul Rockower

On a recent excursion to the Netherlands, I was left bubbling with gastrodiplomacy ideas for the Dutch.

Metaphors Made Real: On the Power of National Symbols

Jake Townsend | Posted 01.03.2012 | Home
Jake Townsend

If ever there was a question regarding the power and importance of national symbols, the recent acceptance of Palestine into UNESCO may put them to rest.

Country: Know Thyself

Jake Townsend | Posted 10.16.2011 | Home
Jake Townsend

National identity provides foundational strength for a country, for it defines that unique metaphoric construct for collective belief in the nation not only as a physical place, but as a collectively held idea.

Indian Gastrodiplomacy to Help Feed Perceptions of an Emergent India

Paul Rockower | Posted 06.12.2011 | Home
Paul Rockower

Indian cuisine has always been an informal part of Indian public and cultural diplomacy; what is required today is a more focused use of gastrodiplomacy in its public diplomacy efforts.

Looking for God at the Shanghai Expo: Religion, Nation Branding and the Soft Power Showdown in China

Nick Cull | Posted 05.25.2011 | Arts
Nick Cull

Although pavilions are expected to respond to the grand theme, a national pavilion at an Expo has traditionally been a microcosm of the society it represents.

America, You're #1

Nancy Snow | Posted 05.25.2011 | Home
Nancy Snow

In the Anholt-GfK Roper Nation Brands Index, the U.S. moved from last year's 7 spot to number 1, and we have the persuader-in-chief in the White House to thank.