You wouldn't believe what's going on at the 101-year-young National Yiddish Theater-Folksbiene!
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He's been described as "something of a marketing genius" by NPR's "On the Media" which means that if you're involved in presenting some quirky production or event that desperately needs publicity, Beck will somehow, someway save the day.
I used to think that only two people were crazy enough to work full time at keeping Yiddish alive. Now you can add the name of a third.
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